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What the file says
# SWOT Analysis (FODA)
**Map internal position and external landscape. Then generate strategic moves.**
SWOT is not a list exercise — it's a cross-reference exercise. The value is not in generating the four lists but in asking "how does each internal factor interact with each external factor?" That intersection generates strategy.
---
## When to use
- Before committing to a product direction, market entry, or partnership
- When re-evaluating an existing strategy
- When you need to defend or argue for a direction
- At the start of a new project or initiative
- Pairs with `/brana:jobs-to-be-done` (JTBD tells you the job to win; SWOT tells you if you're positioned to win it)
---
## Step 1 — Define the scope
What are we analyzing? One product, feature, business, team, or personal situation.
```
AskUserQuestion: "What are we doing a SWOT analysis for? Be specific."
```
Clarify the timeframe: current state, or projected 12–24 months?
---
## Step 2 — Internal analysis
**Strengths** — what do we do better than alternatives? What assets, capabilities, or advantages do we have?
- Technical (codebase, infrastructure, data)
- Team (skills, domain knowledge, network)
…
The line at the top of this page pins the label git:20260615.6d899e8, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_rnjuz25r7mrqrf4n
GET https://markdownregistry.com/api/v1/resolve?ref=martineserios/thebrana/swot-analysis
GET https://markdownregistry.com/api/v1/blob/c9b54abe8d30edb1f09444cb3199978b2715d96307a625860a84808b8db2785d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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