serp-features SKILL.md skillA

serp-features from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kostja94/marketing-skills/serp-features@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kostja94/marketing-skills
Path
skills/seo/on-page/serp-features/SKILL.md
Versions recorded
5
Latest version
v1.1.0, committed Apr 6, 2026
First version recorded
Mar 5, 2026
Size
14,161 bytes
Repository stars
1,089
License
MIT

When the user wants to understand or optimize for SERP feature types (PAA, sitelinks, rich results, AI Overviews). Also use when the user mentions "SERP," "SERP features," "search result features," "People Also Ask," "PAA," "sitelinks," "knowledge panel," "local pack," "rich results," "zero-click," "SERP types," "AI Overviews," "Bing Copilot," or "Yandex AI." For JSON-LD and rich result implementation, use schema-markup. For organic strategy and roadmap, use seo-strategy.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# SEO On-Page: SERP Features

Guides SERP (Search Engine Results Page) features: types, obtainability, and optimization. ~98.5% of Google's first page includes SERP features; rich results receive ~58% of clicks vs 41% for standard listings. Understanding SERP features helps prioritize keywords and content strategy.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **SERP feature types**: Organic enhancements, universal results, paid, knowledge
- **Obtainability**: Which features are achievable; which require authority/partnerships
- **Optimization**: Content, schema, and structure for each feature type
- **Impact**: CTR, zero-click, traffic implications

## What Is a SERP Feature?

A **SERP feature** is any result on a search results page that is **not** a traditional organic blue link. Features provide quick answers, visual enhancements, or alternative result types (images, local, news, etc.).

## Rich Results vs Featured Snippets

| Dimension | Rich Results | Featured Snippets |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kostja94/marketing-skills/serp-features@sha256:dcba2ed6624a0ced

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_skpv54oj2qr45uei.svg)](https://markdownregistry.com/a/art_skpv54oj2qr45uei)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Mar 5, 2026 and Apr 6, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.1.0 latest2026-04-06 d6750d3 14,161 BA view · diff
v1.1.02026-03-27 f1ec9f7 14,065 BA view · diff
v1.0.02026-03-12 291921e 13,967 BA view · diff
v1.0.02026-03-11 9abc679 13,777 BA view · diff
v1.0.02026-03-05 de48938 13,735 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14161 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,089 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_skpv54oj2qr45uei
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/serp-features
GET https://markdownregistry.com/api/v1/blob/dcba2ed6624a0ced588e9e5db3dc84de8a7391442782a5347c91a370405ce0d4

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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