denney-persona-angle-format SKILL.md skillA
denney-persona-angle-format from getedgehq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add getedgehq/skills/denney-persona-angle-format@git:20261002.d5668a9Pins git:20261002.d5668a9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- getedgehq/skills
- Path
denney-persona-angle-format/SKILL.md- Versions recorded
- 2
- Latest version
- git:20261002.d5668a9, committed Oct 2, 2026
- First version recorded
- Oct 2, 2026
- Size
- 6,614 bytes
- Repository stars
- 5
- License
- Apache-2.0
Build evidence-based paid social creative strategies using Dara Denney's trigger-based personas, messaging angles, awareness stages, and formats. Use for creative audits, concept briefs, and testing roadmaps.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Persona, Angle, Format Creative Strategy Based on Dara Denney's public method. Not affiliated with or endorsed by Dara Denney. ## When to use Use this skill to audit paid social ads, turn customer research into concepts, brief production, or organize a creative testing roadmap. It is especially useful when an account has many executions but little clarity about which customer needs or messages they test. The deliverable connects evidence, a strategic diagnosis, selected concepts, production briefs, and a learning plan. [S3] [S6] Start with the situation that makes someone consider buying. Build a persuasive angle for that situation, identify what the buyer already knows, and then choose the creator and format. Keep the angle portable across executions. A collection of carousels, grids, and talking heads does not by itself establish a strategy. [S2] [S7] …
Read the whole file at its exact version.
How to install
mdr add getedgehq/skills/denney-persona-angle-format@sha256:e99c358191bcd83aThe line at the top of this page pins the label git:20261002.d5668a9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_svofcoyxnaz4swgb)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Oct 2, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261002.d5668a9 latest | 2026-10-02 | d5668a9 | 6,614 B | A | view · diff |
| git:20261002.46ac0a1 | 2026-10-02 | 46ac0a1 | 12,252 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6614 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
getedgehq/skills · 5 stars · license Apache-2.0 · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_svofcoyxnaz4swgb GET https://markdownregistry.com/api/v1/resolve?ref=getedgehq/skills/denney-persona-angle-format GET https://markdownregistry.com/api/v1/blob/e99c358191bcd83a449401bd66663282ad612ca0d238dac6bd84ff3e9770becf
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.