leeuwis-persona-demand-gen SKILL.md skillA
leeuwis-persona-demand-gen from getedgehq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add getedgehq/skills/leeuwis-persona-demand-gen@git:20261002.d5668a9Pins git:20261002.d5668a9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- getedgehq/skills
- Path
leeuwis-persona-demand-gen/SKILL.md- Versions recorded
- 1
- Latest version
- git:20261002.d5668a9, committed Oct 2, 2026
- Size
- 6,534 bytes
- Repository stars
- 5
- License
- Apache-2.0
Build persona-based LinkedIn demand generation plans and agency briefs for B2B SaaS, separating demand creation from capture and prioritizing ICP fit, SQL quality and pipeline. Use when planning paid media, repairing lead quality or reviewing agency performance.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Persona-based LinkedIn demand generation Based on Julian Leeuwis's public method. Not affiliated with or endorsed by Julian Leeuwis. ## When to use Use this skill to turn a B2B SaaS paid media request into an actionable campaign plan and agency brief. It is particularly useful when inexpensive leads fail Sales qualification, LinkedIn is compared with search using identical conversion expectations, or agency reviews focus on activity while pipeline stalls. The deliverable connects the buying committee's problems to messages, separates future demand development from existing intent capture, and makes downstream outcomes visible to the people executing campaigns. Work from the supplied business evidence. Ask for missing information that changes the plan, including the product, market, budget, buying cycle, CRM stages and Sales qualification criteria. Continue drafting with explicit assumptions where possible. Do not invent customer findings, conversion rates or proof. This skill produces a reviewable brief; it does not itself authorize campaign launches, spend changes or messages to an agency. …
Read the whole file at its exact version.
How to install
mdr add getedgehq/skills/leeuwis-persona-demand-gen@sha256:dbd6c15e5dadef71The line at the top of this page pins the label git:20261002.d5668a9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_thfhchoxa3wydj3a)
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Versions
The registry has recorded 1 version of this file, committed on Oct 2, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6534 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
getedgehq/skills · 5 stars · license Apache-2.0 · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_thfhchoxa3wydj3a GET https://markdownregistry.com/api/v1/resolve?ref=getedgehq/skills/leeuwis-persona-demand-gen GET https://markdownregistry.com/api/v1/blob/dbd6c15e5dadef7149cdfc992d157f24b8c3994b585d3c8787837ca6248afe48
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.