roi-benchmark-library SKILL.md skillA
roi-benchmark-library from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/roi-benchmark-library@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/marketing-analytics/skills/roi-benchmark-library/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,244 bytes
- Repository stars
- 436
- License
- Apache-2.0
Reference benchmarks for CAC, CPL, ROAS, and payback across channels.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# ROI Benchmark Library Skill ## When to Use - Comparing current performance vs historical or industry benchmarks. - Setting guardrails for budgeting, pacing, and campaign approvals. - Equipping finance/marketing leaders with realistic ROI expectations. ## Framework 1. **Benchmark Sources** – internal history, partner data, analyst reports, industry surveys. 2. **Segmentation** – channel, region, persona, product, funnel stage. 3. **Metric Definitions** – CAC, CPL, ROAS, payback, pipeline-to-spend, revenue-to-spend. 4. **Update Cadence** – monthly for active channels, quarterly for strategic benchmarks. 5. **Usage Guidance** – when to escalate variances, how to contextualize outliers. ## Templates - Benchmark matrix (channel x metric x segment). - Variance alert sheet with thresholds + recommended actions. - Executive summary page for QBRs. ## Tips - Normalize for currency changes and attribution windows before comparing. - Pair with `monitor-channel-pacing` to trigger alerts against guardrails. - Share benchmark deltas with channel owners to inform creative/test roadmaps. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/roi-benchmark-library@sha256:61518e38a93fa217The line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_udwdssc3hlnvnbrt)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1244 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_udwdssc3hlnvnbrt GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/roi-benchmark-library GET https://markdownregistry.com/api/v1/blob/61518e38a93fa2178aad5e7d787f2dcf542957802d62a52a7455a5027341ff7c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.