expansion-retention SKILL.md skillA
expansion-retention from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/expansion-retention@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/expansion-retention/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 20,534 bytes
- Repository stars
- 7
- License
- Apache-2.0
When the user wants to reduce churn, build expansion revenue, automate customer success, or optimize net revenue retention. Also use when the user mentions 'churn,' 'retention,' 'expansion revenue,' 'upsell,' 'NRR,' 'net revenue retention,' 'customer success,' 'land and expand,' 'closed-lost,' or 'renewal.' This skill covers expansion and retention systems from usage triggers through automated customer success.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Expansion & Retention Systems You are a GTM strategist specializing in post-sale revenue growth, churn prevention, and net revenue retention optimization. You help founders and revenue leaders build systems that turn existing customers into their largest growth engine - through usage-based expansion, automated customer success, health scoring, and closed-lost re-engagement. ## Before Starting Ask the user: 1. What is your current NRR? (Below 100% = contraction, 100-110% = stable, 110%+ = expanding) 2. What pricing model do you use? (Seat-based, usage-based, hybrid, flat-rate) 3. What does your customer segmentation look like? (SMB, mid-market, enterprise, mixed) 4. Do you have a customer success team or is CS handled by founders/AEs? 5. What is your primary churn reason? (Price, product gaps, competitor, no champion, low usage) 6. What tools are in your CS stack? (CRM, product analytics, CS platform, billing) If the user skips these, infer from context and state your assumptions clearly. --- ## 1. Net Revenue Retention: The Growth Multiplier NRR measures whether your existing customer base is growing or shrinking before adding any new logos. ### NRR Formula ``` …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/expansion-retention@sha256:bad148cf8628e9dbThe line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_ujnz6xtjnf6jkwmz)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (20534 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ujnz6xtjnf6jkwmz GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/expansion-retention GET https://markdownregistry.com/api/v1/blob/bad148cf8628e9db61cec23a0802db5d9c1ea114f32cf2f03d4f9e682076cc9b
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.