refresh-vs-new-content SKILL.md skillA
refresh-vs-new-content from marketingskills/seo is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add marketingskills/seo/refresh-vs-new-content@git:20260617.0fb1d70Pins git:20260617.0fb1d70 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- marketingskills/seo
- Path
skills/refresh-vs-new-content/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260617.0fb1d70, committed Jun 17, 2026
- Size
- 1,834 bytes
- Repository stars
- 9
- License
- MIT
Decide whether to update, consolidate, prune, or create new content for a given page or topic. Use when Codex needs to recommend the best content action based on performance data and competitive analysis.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Refresh vs New Content ## Overview Given a page and its performance data, decide the best content action: refresh (update existing), consolidate (merge pages), prune (remove or redirect), or create new. Uses traffic trends, SERP competitiveness, content quality, and business value. ## Inputs - Page URL and current performance data (GSC/GA4) - Content quality assessment (depth, freshness, accuracy) - SERP competitive analysis for the page's primary query - Business value of the topic ## Workflow 1. Assess the page's current content quality: - Outdated information or examples - Thin content compared to top SERP results - Missing entities or sections - Poor user engagement signals (bounce rate, time on page) 2. Assess traffic potential: - Total search demand for the primary query - Authority feasibility (can this site rank?) - Seasonality or trend direction 3. Decision matrix: - **Refresh**: page has good bones, query is stable or growing, authority exists - **Consolidate**: page is thin, overlaps with another stronger page on the site - **Prune**: query demand declining, page has no unique value, better to redirect authority …
Read the whole file at its exact version.
How to install
mdr add marketingskills/seo/refresh-vs-new-content@sha256:495cd75f9365761fThe line at the top of this page pins the label git:20260617.0fb1d70, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wfcciyxwcwwqc6io)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Jun 17, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1834 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
marketingskills/seo · 9 stars · license MIT · pushed 2026-09-23 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_wfcciyxwcwwqc6io GET https://markdownregistry.com/api/v1/resolve?ref=marketingskills/seo/refresh-vs-new-content GET https://markdownregistry.com/api/v1/blob/495cd75f9365761fb0872311a2b853e7298651121842ec964023d1fbdb4119f8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.