ads-plan SKILL.md skillA
This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.
ads-plan from naveedharri/benai-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add naveedharri/benai-skills/ads-plan@git:20260916.a3b1e15Pins git:20260916.a3b1e15 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- naveedharri/benai-skills
- Path
plugins/all-skills/skills/ads-plan/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260916.a3b1e15, committed Sep 16, 2026
- First version recorded
- Jun 27, 2026
- Size
- 19,863 bytes
- Repository stars
- 78
- License
- MIT
Strategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertising plan".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Strategic Paid Advertising Plan ## Process ### 0. Brand Context Setup Check for `./branding.md` in the project root. **If found:** Load brand identity, voice, audience, visual guidelines, competitor positioning. Confirm with the user: "I found your brand context (branding.md). Using it for this plan." Skip to step 1. **If not found:** Collect brand context before proceeding. This information shapes every downstream step — platform selection, creative strategy, audience targeting, and budget allocation. > "Before building your ad strategy, I need to understand your brand. What's your brand name and website URL?" #### 0.1 — Brand Identity + Website (required) Ask for the brand name and website URL first. If the user provides a URL, immediately run the full website extraction (step 0.2) before asking any further questions. Everything that can be extracted from the website should be extracted — never ask the user for information that's already on their site. Also collect (if not already clear from the website): - Industry - Business model (SaaS, e-commerce, service, B2B, B2C, hybrid) #### 0.2 — Website Extraction (when URL provided) …
Read the whole file at its exact version.
How to install
mdr add naveedharri/benai-skills/ads-plan@sha256:dc048b3ab431cf76The line at the top of this page pins the label git:20260916.a3b1e15, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wod74duegn2z5lex)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Jun 27, 2026 and Sep 16, 2026, about one every 81 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.a3b1e15 latest | 2026-09-16 | a3b1e15 | 19,863 B | A | view · diff |
| git:20260627.94fdd8b | 2026-06-27 | 94fdd8b | 19,832 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (19863 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
naveedharri/benai-skills · 78 stars · license MIT · pushed 2026-10-09 · branch develop
API
GET https://markdownregistry.com/api/v1/artifacts/art_wod74duegn2z5lex GET https://markdownregistry.com/api/v1/resolve?ref=naveedharri/benai-skills/ads-plan GET https://markdownregistry.com/api/v1/blob/dc048b3ab431cf76300bd782c2eb40ec9f27e952b0188e42aacddd47ce72a57c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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