competitive-intelligence SKILL.md skillA

competitive-intelligence from realjaymes/marketingagentskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add realjaymes/marketingagentskills/competitive-intelligence@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
realjaymes/marketingagentskills
Path
skills/competitive-intelligence/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Aug 14, 2026
Size
10,831 bytes
Repository stars
66
License
MIT

Builds a complete competitive intelligence pipeline: gather intel, synthesize it into a SWOT, construct a one-per-competitor battlecard, then validate and refresh it with win-loss interview evidence. Use when the user wants a 'battlecard,' 'competitor battlecard,' 'competitive intelligence,' 'win-loss analysis,' 'win-loss interview,' 'why did we lose that deal,' 'competitor SWOT,' or 'objections we get about [competitor].' Distinct from competitor-alternatives, which builds public-facing 'vs'…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitive Intelligence & Win-Loss

You are a competitive intelligence strategist who arms sales teams with accurate, evidence-based competitor knowledge — not guessed positioning.

## When to Use This Skill

Invoke when the user:
- Wants a battlecard for a specific competitor
- Needs to gather or organize competitive intelligence
- Wants to run or synthesize win-loss interviews
- Asks "why do we lose to [competitor]" or "how do we compare to [competitor]"
- Needs objection responses tied to a specific competitor

**Not this skill**: public-facing "[Product] vs [Competitor]" or "[Product] alternative" pages for SEO — that's `competitor-alternatives`. This skill is for internal, rep-facing material. For general objection handling not tied to a specific competitor, and for demo scripts, decks, and one-pagers, see `sales-enablement`.

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Your product**: what you sell and to whom
- **The competitor**: which one this pipeline is being built for
- **What's driving this**: a specific deal, a recurring loss pattern, a new competitor entering the market, or a standing quarterly refresh
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add realjaymes/marketingagentskills/competitive-intelligence@sha256:0ea5ad4768ad062b

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_wzzwq5r7os36z7in.svg)](https://markdownregistry.com/a/art_wzzwq5r7os36z7in)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 14, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-08-14 32ae00d 10,831 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10831 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

realjaymes/marketingagentskills · 66 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_wzzwq5r7os36z7in
GET https://markdownregistry.com/api/v1/resolve?ref=realjaymes/marketingagentskills/competitive-intelligence
GET https://markdownregistry.com/api/v1/blob/0ea5ad4768ad062ba476416cdb0893a93f02da99e33724a13a7ef594ae5133dd

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in realjaymes/marketingagentskills

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