When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Launch Strategy
You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
---
## Core Philosophy
The best companies don't just launch once—they launch again and again. Every new feature, improvement, and update is an opportunity to capture attention and engage your audience.
A strong launch isn't about a single moment. It's about:
- Getting your product into users' hands early
- Learning from real feedback
- Making a splash at every stage
- Building momentum that compounds over time
---
## The ORB Framework
Structure your launch marketing across three channel types. Everything should ultimately lead back to owned channels.
### Owned Channels
You own the channel (though not the audience). Direct access without algorithms or platform rules.
…
The line at the top of this page pins the label git:20260317.68459fb, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_xbvrtfj323ruayvv
GET https://markdownregistry.com/api/v1/resolve?ref=davidpc007/openclaw-marketing-skills/launch-strategy
GET https://markdownregistry.com/api/v1/blob/f06d63e55dafd9f5d8a04fa8a74d4a90a88879e41c8023e098dae161b8b60faf
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
davidpc007/openclaw-marketing-skills · SKILL.md · A collection of 37 battle-tested marketing skills for OpenClaw agents. Use when you want to install or reference any…
davidpc007/openclaw-marketing-skills · skills/ab-test-setup/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B…
davidpc007/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
davidpc007/openclaw-marketing-skills · skills/ai-seo/SKILL.md · When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers…
davidpc007/openclaw-marketing-skills · skills/analytics-tracking/SKILL.md · When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions…
davidpc007/openclaw-marketing-skills · skills/churn-prevention/SKILL.md · When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
davidpc007/openclaw-marketing-skills · skills/cold-email/SKILL.md · Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails…
davidpc007/openclaw-marketing-skills · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
davidpc007/openclaw-marketing-skills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
davidpc007/openclaw-marketing-skills · skills/copy-editing/SKILL.md · When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this…
davidpc007/openclaw-marketing-skills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
davidpc007/openclaw-marketing-skills · skills/email-sequence/SKILL.md · When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email…
leoyeai/openclaw-marketing-skills · skills/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…
openclaudia/openclaudia-skills · skills/launch-strategy/SKILL.md · Plan and execute product launches with week-by-week timelines and channel-specific playbooks. Use when the user asks…
aitytech/agentkits-marketing · skills/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…
moizibnyousaf/marketing-cli · skills/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, release strategy, or go-to-market plan. Also use…
yuluyangguang1/openclaw-portable · system/skills-zh/marketing-skills-zh/references/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…
maudeunfledged834/startup-founder-skills · skills/launch-strategy/SKILL.md · When the user needs to plan or execute a product launch — including pre-launch content sequences, launch funnels…
the-utopia-studio/skills · plugins/utopia-gtm/skills/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…
pr-e/openclaw-master-skills · skills/marketing-skills/references/launch-strategy/SKILL.md · When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user…