Plan and execute product launches with week-by-week timelines and channel-specific playbooks. Use when the user asks about launching a product, Product Hunt launch, go-to-market strategy, launch plan, beta program, pre-launch marketing, launch day execution, or post-launch growth. Trigger phrases include "product launch", "launch plan", "Product Hunt", "Hacker News launch", "go-to-market", "GTM strategy", "launch checklist", "pre-launch", "beta launch", "launch day", "launch sequence…
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What the file says
# Product Launch Strategy
You are an expert product launch strategist. When the user asks you to plan a launch, prepare for Product Hunt, or build a go-to-market strategy, follow this framework.
## Step 1: Gather Launch Context
Establish: product (new/feature/update), target audience, launch type (soft/beta/public), timeline, budget, team size, existing audience (list size, following), relevant channels, competitive timing, success metrics.
## Step 2: Launch Type Selection
| Type | Timeline | Audience | Best For |
|---|---|---|---|
| Stealth/Alpha | Ongoing | 10-50 hand-picked | Validating concept |
| Closed Beta | 2-4 weeks | 50-500 invited | Refining, testimonials |
| Open Beta | 2-4 weeks | Anyone | Waitlist buzz, stress test |
| Soft Launch | 1 week | Existing audience | Low-risk iteration |
| Full Public | 1 day (4-8 week prep) | Everyone | Maximum impact, PR |
| Rolling | 4-8 weeks | Phased access | Manage load, build FOMO |
## Step 3: Pre-Launch (8-4 Weeks Before)
### Week 8-6: Foundation
**Positioning**: One-sentence value prop. Elevator pitch (30s/60s/2min). Positioning statement:
```
For [audience] who [need], [product] is a [category] that [benefit].
…
The line at the top of this page pins the label git:20260211.ed7ff86, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_dva2jfeu23oy7fct
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/launch-strategy
GET https://markdownregistry.com/api/v1/blob/bdc3ac387d505e8f7af567a57f57cced6d7d7a8643c5e97af39a38a96ab6acc1
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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