brand-discovery SKILL.md skillA
brand-discovery from affaan-m/ecc is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add affaan-m/ecc/brand-discovery@git:20260918.c752aacPins git:20260918.c752aac in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- affaan-m/ecc
- Path
.agents/skills/brand-discovery/SKILL.md- Versions recorded
- 5
- Latest version
- git:20260918.c752aac, committed Sep 18, 2026
- First version recorded
- Jun 11, 2026
- Size
- 7,527 bytes
- Repository stars
- 284,510
- License
- MIT
Use when a brand needs to discover or articulate its identity through structured multi-session interviews. Covers purpose, positioning, audience, personality, voice, narrative, and founder-brand tension across 8 modules using laddering, 5 Whys, and projective techniques. Produces a resumable session with disk-persisted state and a master brandbook (90_SYNTHESIS.md).
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Discovery Use this skill to conduct a structured, adaptive brand identity interview. The goal is a complete `90_SYNTHESIS.md` — a master brandbook the organization can use to brief designers, writers, and external collaborators. The interview runs across multiple sessions. Capture answers to disk as you go so that no elicited knowledge is lost when a conversation ends, and so a later session can resume from where the last one stopped. ## When to Activate - A brand is being created, repositioned, or needs a written identity reference to brief collaborators. - Multiple sessions are expected — the conversation will span days or weeks. - Multiple founders or stakeholders need individual interviews before a reconciliation pass. - The user wants a structured, repeatable method rather than an ad-hoc chat. - Existing brand documentation is scattered, implicit, or founder-dependent and needs to be made explicit. ## Session start protocol On every activation, perform these steps **before** asking any interview question: 1. **Check for prior progress.** Look for an existing set of module files and a `state.json` checkpoint in the project's brand-identity directory. …
Read the whole file at its exact version.
How to install
mdr add affaan-m/ecc/brand-discovery@sha256:83c94b91d54d8bf1The line at the top of this page pins the label git:20260918.c752aac, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xgc3aut4a5q2moor)
6 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Jun 11, 2026 and Sep 18, 2026, about one every 25 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260918.c752aac latest | 2026-09-18 | c752aac | 7,527 B | A | view · diff |
| git:20260611.f810c19 | 2026-06-11 | f810c19 | 7,514 B | A | view · diff |
| git:20260611.ccce25f | 2026-06-11 | ccce25f | 7,532 B | A | view · diff |
| git:20260611.2f17184 | 2026-06-11 | 2f17184 | 7,367 B | A | view · diff |
| git:20260611.fe37e54 | 2026-06-11 | fe37e54 | 6,642 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7527 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
affaan-m/ecc · 284,510 stars · license MIT · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xgc3aut4a5q2moor GET https://markdownregistry.com/api/v1/resolve?ref=affaan-m/ecc/brand-discovery GET https://markdownregistry.com/api/v1/blob/83c94b91d54d8bf1dcebccefce0d86f0dacf19372c65d2b25a03a9d102d1e86d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.