brand-discovery SKILL.md skillA

brand-discovery from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/brand-discovery@git:20260810.e5bc675

Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/brand-discovery/SKILL.md
Versions recorded
5
Latest version
git:20260810.e5bc675, committed Aug 10, 2026
First version recorded
Apr 28, 2026
Size
9,702 bytes
Repository stars
1,013
License
MIT

Run upstream brand discovery covering audience research, competitive landscape, category dynamics, problem space, and positioning territory exploration. Use this skill at the very start of a brand or website project when the user needs to understand who they're for, who they compete with, what the audience actually needs, and where the brand could plausibly stand. Triggers on brand discovery, audience research, market research, competitive scan, category research, customer research, who is…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Discovery

Upstream of every brief, identity, and content plan. Discovery answers four questions: who the brand is for, what they need, who else is competing for that need, and where the brand could plausibly stand that competitors do not.

---

## When to use

- The very first phase of a new brand or website project
- Understanding an audience before any creative work begins
- Mapping competitors and category dynamics
- Surfacing the problem space the brand will operate in
- Generating positioning territories before brief or ideation
- When a creative brief was requested but the inputs are missing

## When NOT to use

- The audience and category are already well-understood (jump to `creative-brief` or `brand-ideation`)
- Validating a specific design or feature with users (use `usability-testing`)
- Mapping the customer journey of an existing audience (use `journey-mapping`)
- Generating brand names or visual directions (use `brand-ideation`)

---

## Required inputs

- The product, service, or organization being branded
- Whatever is already known about the audience and category (often very little)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/brand-discovery@sha256:1826d52344ec219b

The line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_4zooigrda3ha32h5.svg)](https://markdownregistry.com/a/art_4zooigrda3ha32h5)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Apr 28, 2026 and Aug 10, 2026, about one every 26 days.

versioncommittedcommitsizeaudit
git:20260810.e5bc675 latest2026-08-10 e5bc675 9,702 BA view · diff
git:20260507.060bda62026-05-07 060bda6 9,179 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 8,874 BA view · diff
git:20260505.c80b8962026-05-05 c80b896 8,755 BA view · diff
git:20260428.f066ffe2026-04-28 f066ffe 8,615 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (9702 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_4zooigrda3ha32h5
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/brand-discovery
GET https://markdownregistry.com/api/v1/blob/1826d52344ec219bf964ac594ed22ac3573b046999ff56b39ec3f7c05cda773f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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