bourgoin-why-we-buy SKILL.md skillA
bourgoin-why-we-buy from getedgehq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add getedgehq/skills/bourgoin-why-we-buy@git:20261002.d5668a9Pins git:20261002.d5668a9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- getedgehq/skills
- Path
bourgoin-why-we-buy/SKILL.md- Versions recorded
- 2
- Latest version
- git:20261002.d5668a9, committed Oct 2, 2026
- First version recorded
- Oct 2, 2026
- Size
- 5,965 bytes
- Repository stars
- 5
- License
- Apache-2.0
Turn buyer stories into evidence-based messages, offers, and small growth tests using Katelyn Bourgoin's public buyer psychology method. Use for positioning, landing pages, ads, emails, and campaigns that need to resonate with real buyers.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Why We Buy: buyer stories to trigger tests Based on Katelyn Bourgoin's public method. Not affiliated with or endorsed by Katelyn Bourgoin. ## When to use Use this skill to improve marketing by explaining why a buyer started looking, what progress they wanted, and what made a purchase believable. It produces a buyer-insight and trigger-test brief with usable copy and one recommended experiment. Suitable requests include positioning, offers, landing pages, ads, emails, and acquisition campaigns. Begin with behavior and context, then choose a psychological presentation that fits the evidence. [S1][S2] Use the full loop when interviews or buying stories are available. With reviews, support notes, or sales conversations alone, use a provisional version and identify the missing evidence. For a narrow copy revision, apply the relevant insight and messaging checks without expanding the assignment into a research program. These scope adaptations are package conventions, not additional claims about Bourgoin's framework. …
Read the whole file at its exact version.
How to install
mdr add getedgehq/skills/bourgoin-why-we-buy@sha256:1c4b67008e5c682cThe line at the top of this page pins the label git:20261002.d5668a9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xiqzx4meorate7pe)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Oct 2, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261002.d5668a9 latest | 2026-10-02 | d5668a9 | 5,965 B | A | view · diff |
| git:20261002.46ac0a1 | 2026-10-02 | 46ac0a1 | 12,096 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5965 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
getedgehq/skills · 5 stars · license Apache-2.0 · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xiqzx4meorate7pe GET https://markdownregistry.com/api/v1/resolve?ref=getedgehq/skills/bourgoin-why-we-buy GET https://markdownregistry.com/api/v1/blob/1c4b67008e5c682c79a8a8c16940431040b556994e39585e0becc2965a38c101
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.