developer-churn SKILL.md skillA

developer-churn from jonathimer/devmarketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add jonathimer/devmarketing-skills/developer-churn@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
jonathimer/devmarketing-skills
Path
skills/developer-churn/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Mar 3, 2026
Size
16,142 bytes
Repository stars
87
License
MIT

When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Developer Churn

This skill helps you understand why developers leave, identify at-risk users before they churn, and win back those who've already left. No guilt trips or desperate discounts — just honest understanding and genuine value.

---

## Before You Start

1. **Load your developer audience context**:
   - Check if `.agents/developer-audience-context.md` exists
   - If not, run the `developer-audience-context` skill first
   - Understanding your developers' alternatives and pain points is critical for churn analysis

2. **Gather your data**:
   - Current churn rate by segment
   - Most recent churned users (last 30-90 days)
   - Support ticket history for churned users
   - Usage patterns before churn
   - Exit survey data (if any)

---

## Understanding Developer Churn

Developer churn is different from typical SaaS churn:

| Consumer/SMB SaaS | Developer Tools |
|-------------------|-----------------|
| Price sensitivity high | Value sensitivity high |
| Features drive decisions | DX drives decisions |
| Support tickets = engagement | Support tickets = friction |
| Monthly churn cycles | Project-based churn |
| Competitor marketing works | Peer recommendations work |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add jonathimer/devmarketing-skills/developer-churn@sha256:b6bf1ba2627ab44c

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_xovjygusp5o3bvrk.svg)](https://markdownregistry.com/a/art_xovjygusp5o3bvrk)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 3, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-03 500b44b 16,142 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16142 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

jonathimer/devmarketing-skills · 87 stars · license MIT · pushed 2026-03-03 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xovjygusp5o3bvrk
GET https://markdownregistry.com/api/v1/resolve?ref=jonathimer/devmarketing-skills/developer-churn
GET https://markdownregistry.com/api/v1/blob/b6bf1ba2627ab44c446fda966ea8a73cb0fa6236209b932750b5fbd6777d2b75

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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