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ctv-ads SKILL.md skillA

ctv-ads from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kostja94/marketing-skills/ctv-ads@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kostja94/marketing-skills
Path: skills/paid-ads/formats/ctv-ads/SKILL.md
Versions recorded: 2
Latest version: v1.0.1, committed Mar 27, 2026
First version recorded: Mar 11, 2026
Size: 3,033 bytes
Repository stars: 1,089
License: MIT

When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Paid Ads: CTV / Streaming TV

Guides Connected TV (CTV) and OTT advertising: ads on streaming platforms (Hulu, Roku, YouTube TV, etc.). Use when targeting viewers who watch streaming content; CTV achieves ~95% ad completion, higher than mobile/desktop.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## What Is CTV / OTT

- **CTV (Connected TV)**: Smart TVs, streaming devices (Roku, Fire TV, Apple TV) that serve ads
- **OTT (Over-the-top)**: Video delivered over the internet (Hulu, Peacock, Paramount+, etc.)
- **Streaming share**: Streaming surpassed broadcast + cable combined in 2025 (~45% of TV viewing)

## Why CTV

| Advantage | Detail |
|-----------|--------|
| **High completion** | ~95% ad completion rate vs lower on mobile/desktop |
| **Unskippable** | Most CTV inventory is non-skippable pre-roll/mid-roll |
| **Targeting** | Demographics, interests, location, household data |
| **Underinvested** | CTV received ~7% of ad spend despite ~18% of media time (2024) |

## Ad Formats
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kostja94/marketing-skills/ctv-ads@sha256:cbbe1f50dc0447f3

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_xrx33i6vmawjrx2j.svg)](https://markdownregistry.com/a/art_xrx33i6vmawjrx2j)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Mar 11, 2026 and Mar 27, 2026, about one every 16 days.

version	committed	commit	size	audit
v1.0.1 latest	2026-03-27	f1ec9f7	3,033 B	A	view · diff
v1.0.0	2026-03-11	c7d87bd	2,996 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3033 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,089 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xrx33i6vmawjrx2j
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/ctv-ads
GET https://markdownregistry.com/api/v1/blob/cbbe1f50dc0447f3e815fd1c0e1ddd81976d70869cc2719a698896b7ff576e7d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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