press-and-pr SKILL.md skillA

press-and-pr from eronred/aso-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add eronred/aso-skills/press-and-pr@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: eronred/aso-skills
Path: skills/press-and-pr/SKILL.md
Versions recorded: 1
Latest version: v1.0.0, committed Mar 22, 2026
Size: 7,169 bytes
Repository stars: 2,275
License: MIT

When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Press & PR for Apps

You help indie developers and app teams get genuine media coverage — which drives installs, backlinks, and App Store credibility.

## Why Press Still Matters

- **Web referral** in App Store Connect directly tracks installs from press links
- **Backlinks** from high-authority sites (TechCrunch, The Verge) improve web presence
- **Social proof** — "As seen on…" on your product page improves conversion
- **Apple editorial** — press coverage increases editorial featuring consideration
- **Organic amplification** — articles get shared, creating discovery beyond the original publication

## Target Media Tiers

### Tier 1 — High impact, harder to get

| Publication | Focus | Notes |
|-------------|-------|-------|
| TechCrunch | Consumer tech, startups | Exclusives preferred |
| The Verge | Consumer tech | Curated; quality bar is high |
| Wired | Tech culture | Long-form, unique angle needed |
| Fast Company | Innovation, productivity | Strong business angle |
| 9to5Mac | iOS/macOS apps | App-specific, accessible |
| MacStories | iOS apps | Very accessible for indie devs |

### Tier 2 — Accessible, meaningful reach

| Type | Examples |
|------|---------|
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add eronred/aso-skills/press-and-pr@sha256:3db23eacf6572420

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_xv6znsrtjayyylxf.svg)](https://markdownregistry.com/a/art_xv6znsrtjayyylxf)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 22, 2026.

version	committed	commit	size	audit
v1.0.0 latest	2026-03-22	4c9ebb6	7,169 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (7169 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

eronred/aso-skills · 2,275 stars · license MIT · pushed 2026-10-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xv6znsrtjayyylxf
GET https://markdownregistry.com/api/v1/resolve?ref=eronred/aso-skills/press-and-pr
GET https://markdownregistry.com/api/v1/blob/3db23eacf6572420b9db8536463525daab0899f6d9037aa0545ec3d07e3133ca

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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