campaign-planning SKILL.md skillA
campaign-planning from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/campaign-planning@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/campaign-orchestration/skills/campaign-planning/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 1,448 bytes
- Repository stars
- 436
- License
- Apache-2.0
Use when developing campaign strategy, briefs, KPIs, and workback schedules before execution.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Campaign Planning Skill ## When to Use - Before launching multi-channel GTM efforts. - When stakeholder alignment on goals, personas, and offers is needed. - During quarterly planning or major product launches. ## Framework 1. **Set Objectives** – tie to revenue/pipeline targets, define primary KPIs. 2. **Audience & Offers** – map personas, stages, ICP tiers, and value propositions. 3. **Messaging Architecture** – craft key narrative, proof points, CTA hierarchy. 4. **Channel Mix** – select channels, budget split, cadence, sequencing logic. 5. **Workback Plan** – create timeline with dependencies, approvals, and resource allocation. 6. **Risk Assessment** – identify blockers (legal, creative bandwidth, data access) and mitigations. ## Templates - **Campaign Brief**: See `templates/campaign_brief.md` for goal, audience, and KPIs. - **RACI matrix** for decision-making. - **Timeline Gantt template** with creative/ops milestones. ## Tips - Host a kickoff with every execution lead to walk through the brief and capture risks live. - Keep KPIs to one primary and two secondary to avoid diffused focus. - Bake review/QA milestones into the workback to prevent last-minute rework. …
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/campaign-planning@sha256:7c12ee01f066067eThe line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xwnuvw5nmqwfn6xj)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1448 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xwnuvw5nmqwfn6xj GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/campaign-planning GET https://markdownregistry.com/api/v1/blob/7c12ee01f066067ecc3980cfa14b783e09a6179cb2cebf3859e1c4eed04875f2
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.