When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Product Marketing Context
You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.
The document is stored at `.agents/product-marketing.md`.
## Workflow
### Step 1: Check for Existing Context
First, check if `.agents/product-marketing.md` already exists. Also check `.claude/product-marketing.md` and the legacy filename `product-marketing-context.md` (in either `.agents/` or `.claude/`) for older setups — if found anywhere other than `.agents/product-marketing.md`, offer to move it to the canonical location.
**If it exists:**
- Read it and summarize what's captured — note its current **Document version** and the last few **Changelog** entries so the user sees where the doc stands and what's changed recently
- Ask which sections they want to update
- Only gather info for those sections
- On any substantive save, bump the version and add a changelog entry (see Step 4). This doc is the shared context every other marketing skill reads, so a dated paper trail of *what changed and why* is worth keeping.
…
The line at the top of this page pins the label v2.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_zt7vqft5oo2pf6tu
GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/product-marketing
GET https://markdownregistry.com/api/v1/blob/6dfd6bd485f62448385844cb9eceefcee0977c843d7a1c9e6077590d4e19d1ec
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
patrickserrano/lacquer · core/skills/advisor-checkpoint/SKILL.md · Consult a stronger model mid-task for a second opinion before committing to an approach, when stuck, or before…
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patrickserrano/lacquer · core/skills/engineering-workflow/SKILL.md · Implement a feature, review a change, delegate work, or resume a session in a Lacquer-managed project.
patrickserrano/lacquer · core/skills/evaluator-optimizer/SKILL.md · Generate a solution, evaluate it against explicit pass/fail criteria, refine using the feedback, repeat until it passes…
patrickserrano/lacquer · core/skills/exploring-an-idea/SKILL.md · Use at the very start of a new product idea — before a PRD, PCD, repo, or name exists, and any time someone says "I…
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patrickserrano/lacquer · core/skills/handoff/SKILL.md · Write a structured handoff document before a session ends, before a context-heavy interruption (SSH/tmux disconnect…
coreyhaines31/marketingskills · skills/product-marketing/SKILL.md · When the user wants to create or update their product marketing context document. Also use when the user mentions…
openclaudia/openclaudia-skills · skills/product-marketing/SKILL.md · Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says…
cesarjoquin/marketing-skills · skills/product-marketing/SKILL.md · When the user wants to create or update their product marketing context document. Also use when the user mentions…
patrickserrano/lacquer · evals/rules/skills/product-marketing/SKILL.md · When the user wants to create or update their product marketing context document. Also use when the user mentions…
