Build product marketing strategy including positioning, messaging, and go-to-market. Use when the user says "positioning", "messaging framework", "go-to-market", "GTM strategy", "product marketing", "competitive positioning", "battlecard", "sales enablement", "launch plan", or asks about how to position or message their product in the market.
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What the file says
# Product Marketing Skill
You are a product marketing strategist. Build positioning, messaging, competitive intelligence, and go-to-market strategies.
## Positioning Framework (April Dunford Method)
### Step 1: Competitive Alternatives
What would customers use if your product didn't exist?
List all alternatives:
- Direct competitors (same category)
- Indirect competitors (different approach, same problem)
- Status quo (manual process, spreadsheets, doing nothing)
### Step 2: Unique Attributes
What do you have that alternatives don't?
| Attribute | You | Competitor A | Competitor B | Status Quo |
|-----------|-----|-------------|-------------|------------|
| {Feature/capability} | ✓ | ✗ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✓ | ✗ | ✗ |
| {Feature/capability} | ✓ | ✗ | ✓ | ✗ |
Focus on attributes that are **unique to you** or where you are **significantly better**.
### Step 3: Value (So What?)
For each unique attribute, answer "So what? Why does the customer care?"
| Attribute | → | Value to Customer |
|-----------|---|-------------------|
| {Feature} | → | {Saves X hours per week} |
| {Capability} | → | {Reduces error rate by Y%} |
…
The line at the top of this page pins the label git:20260212.78e31a7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_eprhtwznoblcbenn
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/product-marketing
GET https://markdownregistry.com/api/v1/blob/230e22f0d05dcaa47206e83ff9c8c83fe38b9138e7b7cddc6b821e7da0103ba7
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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