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proposal-builder SKILL.md skillA

proposal-builder from marketingskills/seo is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add marketingskills/seo/proposal-builder@git:20260617.0fb1d70

Pins git:20260617.0fb1d70 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: marketingskills/seo
Path: skills/proposal-builder/SKILL.md
Versions recorded: 1
Latest version: git:20260617.0fb1d70, committed Jun 17, 2026
Size: 1,362 bytes
Repository stars: 9
License: MIT

Convert a prospects public site and optionally connected GSC/GA4 into an agency SEO proposal. Use when Codex needs to generate a client-ready SEO proposal from live or public data.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Proposal Builder

## Overview

Analyze a prospect's website from public data (crawl, SERP analysis, sitemap) and optionally connected GSC/GA4 to produce a structured SEO proposal with diagnosis, opportunity sizing, recommended services, and pricing.

## Inputs

- Prospect domain URL
- Optional: GSC property data (via live data bridge)
- Optional: GA4 property data
- Optional: crawl output or sitemap

## Workflow

1. Discover the prospect's site (sitemap, crawl, public pages).
2. Run initial diagnosis:
   - Technical SEO issues (via technical-seo-triage)
   - Content gaps and decay signals
   - Keyword opportunities
   - Authority assessment (via serp-authority-mark for key queries)
3. If GSC/GA4 connected, analyze actual performance data.
4. Size the opportunity: estimated traffic gain, conversion uplift.
5. Structure the proposal:
   - Executive summary
   - Current situation and findings
   - Recommended services (technical, content, strategy)
   - Estimated impact
   - Pricing and timeline options
6. Generate a client-ready proposal document.

## Output

Structured SEO proposal document ready for client delivery.

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add marketingskills/seo/proposal-builder@sha256:b2653c4d245d10d7

The line at the top of this page pins the label git:20260617.0fb1d70, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_ztytet6bvmox5k72.svg)](https://markdownregistry.com/a/art_ztytet6bvmox5k72)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Jun 17, 2026.

version	committed	commit	size	audit
git:20260617.0fb1d70 latest	2026-06-17	0fb1d70	1,362 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (1362 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

marketingskills/seo · 9 stars · license MIT · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ztytet6bvmox5k72
GET https://markdownregistry.com/api/v1/resolve?ref=marketingskills/seo/proposal-builder
GET https://markdownregistry.com/api/v1/blob/b2653c4d245d10d7ae410700950162cf5b5ae8f3fb6550a8c687ff330f982617

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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