positioning-workshop SKILL.md skillA
positioning-workshop from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/positioning-workshop@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/positioning-workshop/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 17,571 bytes
- Repository stars
- 7
- License
- Apache-2.0
Run a positioning workshop that surfaces target customer, unmet need, category, benefits, and differentiation. Use when your product messaging feels fuzzy, generic, or misaligned.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
## Purpose Guide product managers through discovering and articulating product positioning by asking adaptive questions about target customers, unmet needs, product category, benefits, and competitive differentiation. Use this to align stakeholders on strategic positioning before writing PRDs, launch plans, or marketing materials—ensuring you've made deliberate choices about who you serve, what need you address, and how you differ from alternatives. This is not a brainstorming session—it's a structured discovery process that outputs a Geoffrey Moore positioning statement backed by evidence and strategic choices. ## Key Concepts ### The Positioning Workshop Flow An interactive discovery process that: 1. Gathers product context (marketing materials, competitor intel) 2. Identifies target customer segment through questioning 3. Uncovers underserved needs via Jobs-to-be-Done lens 4. Defines product category and benefits 5. Establishes competitive differentiation 6. Outputs a complete positioning statement (uses `positioning-statement.md`) ### Why This Works - **Structured discovery:** Prevents "positioning by committee" (too vague) …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/positioning-workshop@sha256:8ffbcd672b4af62cThe line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_zw6zz3gpzx355gv3)
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Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (17571 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_zw6zz3gpzx355gv3 GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/positioning-workshop GET https://markdownregistry.com/api/v1/blob/8ffbcd672b4af62c3ea98fe304686cb19f6fdfb4aec5da409305b01342bc42d8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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