cmo-offer-design SKILL.md skillA
cmo-offer-design from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-offer-design@v0.16.1Pins v0.16.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- ai-marketing-os-ltd/cmo-so-skills
- Path
plugins/cmo-so-strategy/skills/cmo-offer-design/SKILL.md- Versions recorded
- 5
- Latest version
- v0.16.1, committed Oct 31, 2026
- First version recorded
- Oct 22, 2026
- Size
- 9,715 bytes
- Repository stars
- 4
- License
- MIT
Design an irresistible offer: value framing, bonuses, guarantees, urgency that is real, and how to present it. Use when the user says things like "our offer isn't converting"; "help me build an offer"; "what guarantee should we give?"; "what bonuses should we add?"; "how do we create urgency honestly?"; "package our service so it sells".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Offer design Improves the thing being sold, not just the words around it. A strong offer with plain copy beats clever copy on a weak offer. This skill finds the weakest part of the current offer, rebuilds one or two parts at a time, and keeps every promise, bonus and deadline honest. It works best for services, agencies, courses, coaching, info products and sales-led B2B; for self-serve subscription tiers, use `cmo-pricing-strategy` after the value diagnosis. ## When to use - "Our offer isn't converting", "too expensive", "build an offer", "guarantee", "bonuses", "urgency". - Launching a service or package, a promotion, or a lead-magnet-to-paid step. - Not for: tier structure and value metric of a software product (use `cmo-pricing-strategy`), the sales page itself (use `cmo-copywriting`), or applying nudges to an existing page (use `cmo-marketing-psychology`). ## Before you start - Ask, one at a time: what exactly is sold and its price; who buys it; how it is delivered and how long results take. - Ask for objections in the buyer's words: what almost stopped recent buyers, why people asked for refunds, what comes up on sales calls. …
Read the whole file at its exact version.
How to install
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-offer-design@sha256:f4ac7977973674c8The line at the top of this page pins the label v0.16.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_25aubndcgqhlmrrn)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Oct 22, 2026 and Oct 31, 2026, about one every 2 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.16.1 latest | 2026-10-31 | 9ec3c31 | 9,715 B | A | view · diff |
| v0.16.0 | 2026-10-29 | e069cc5 | 9,715 B | A | view · diff |
| v0.15.0 | 2026-10-25 | e59889b | 9,715 B | A | view · diff |
| v0.14.0 | 2026-10-25 | 3938fc5 | 9,715 B | A | view · diff |
| v0.13.0 | 2026-10-22 | af514f0 | 9,715 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (9715 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_25aubndcgqhlmrrn GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-offer-design GET https://markdownregistry.com/api/v1/blob/f4ac7977973674c875d8f28346ff90044ed8167b735f9b74cf7fe99c570ab136
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.