marketing-plan SKILL.md skillA

marketing-plan from cesarjoquin/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cesarjoquin/marketing-skills/marketing-plan@git:20260529.4487ede

Pins git:20260529.4487ede in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cesarjoquin/marketing-skills
Path
skills/marketing-plan/SKILL.md
Versions recorded
5
Latest version
git:20260529.4487ede, committed May 29, 2026
First version recorded
May 28, 2026
Size
21,281 bytes
Repository stars
207
License
MIT

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

## When to use

Invoke this skill when:

- A user is starting a new client engagement as a fractional CMO or marketing consultant
- A founder needs a 12-month marketing roadmap they can share with their team or investors
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cesarjoquin/marketing-skills/marketing-plan@sha256:548e1bd8f31fdef3

The line at the top of this page pins the label git:20260529.4487ede, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_25rrncm77uom43dl.svg)](https://markdownregistry.com/a/art_25rrncm77uom43dl)

6 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between May 28, 2026 and May 29, 2026, more than one a day.

versioncommittedcommitsizeaudit
git:20260529.4487ede latest2026-05-29 4487ede 21,281 BA view · diff
git:20260529.a5ff64d2026-05-29 a5ff64d 17,995 BA view · diff
git:20260528.0b74ba32026-05-28 0b74ba3 18,253 BA view · diff
git:20260528.42b20532026-05-28 42b2053 18,248 BA view · diff
v1.0.02026-05-28 b3fced5 17,459 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (21281 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cesarjoquin/marketing-skills · 207 stars · license MIT · pushed 2026-09-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_25rrncm77uom43dl
GET https://markdownregistry.com/api/v1/resolve?ref=cesarjoquin/marketing-skills/marketing-plan
GET https://markdownregistry.com/api/v1/blob/548e1bd8f31fdef3ffb8edf4f3218a8162b4ac2f04b639affe547bee6dd0cba0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from cesarjoquin/marketing-skills

AGENTS.md AGENTS.md file
cesarjoquin/marketing-skills · AGENTS.md
git:20260701.d015005 · audit A · 207 stars
CLAUDE.md CLAUDE.md file
cesarjoquin/marketing-skills · CLAUDE.md
git:20260125.b922beb · audit B · 207 stars
ab-testing SKILL.md skill
cesarjoquin/marketing-skills · skills/ab-testing/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program…
v2.0.0 · audit A · 207 stars
ad-creative SKILL.md skill
cesarjoquin/marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
v2.0.0 · audit A · 207 stars
ads SKILL.md skill
cesarjoquin/marketing-skills · skills/ads/SKILL.md · When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X…
v2.0.1 · audit A · 207 stars
ai-seo SKILL.md skill
cesarjoquin/marketing-skills · skills/ai-seo/SKILL.md · When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers…
v2.1.0 · audit A · 207 stars
analytics SKILL.md skill
cesarjoquin/marketing-skills · skills/analytics/SKILL.md · When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions…
v2.0.0 · audit A · 207 stars
aso SKILL.md skill
cesarjoquin/marketing-skills · skills/aso/SKILL.md · When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO…
v2.0.0 · audit A · 207 stars
churn-prevention SKILL.md skill
cesarjoquin/marketing-skills · skills/churn-prevention/SKILL.md · When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
v2.0.0 · audit A · 207 stars
co-marketing SKILL.md skill
cesarjoquin/marketing-skills · skills/co-marketing/SKILL.md · When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use…
v2.0.0 · audit A · 207 stars
cold-email SKILL.md skill
cesarjoquin/marketing-skills · skills/cold-email/SKILL.md · Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails…
v2.0.0 · audit A · 207 stars
community-marketing SKILL.md skill
cesarjoquin/marketing-skills · skills/community-marketing/SKILL.md · Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a…
v2.0.0 · audit A · 207 stars

Every file in cesarjoquin/marketing-skills

Other files named marketing-plan

marketing-plan SKILL.md skill
coreyhaines31/marketingskills · skills/marketing-plan/SKILL.md · When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use…
v1.2.2 · audit A · 55,622 stars
marketing-plan SKILL.md skill
pranav-nexus/antigravity-skill-porter · examples/minimalist-entrepreneur/skills/marketing-plan/SKILL.md · Create a minimalist marketing plan focused on building an audience through content, not ads. Use when someone has…
git:20260907.8fba83e · audit A · 6 stars
marketing-plan SKILL.md skill
gurudevvv/my-claude-skills · external/marketing-plan/SKILL.md · When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use…
git:20260727.59851fd · audit A · 5 stars
marketing-plan SKILL.md skill
patrickserrano/lacquer · profiles/marketing/skills/marketing-plan/SKILL.md · When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use…
v1.1.1 · audit A · 4 stars
marketing-plan SKILL.md skill
gastonchevarria/god-mode · plugins/god-mode-growth/skills/marketing-plan/SKILL.md · Writes a complete 12-month marketing or go-to-market plan, structured by AARRR and fitted to the client's budget, team…
git:20260926.2e7e5db · audit A · 3 stars
marketing-plan SKILL.md skill
sutchan/agent-skills-hub · skills/marketing-plan/SKILL.md · 为客户或产品制定全面营销方案
git:20261007.ab00264 · audit A · 2 stars

Browse by kind, by grade A, or by owner.