google-ads-performance-review skillB
google-ads-performance-review is agent-read markdown (skill) from coupler-io/skills: Use for "how are my Google Ads doing", "why did my cost per lead go up", "which campaigns improved this month", "am I losing impression share", "what happened to my Google Ads last week", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants to know what changed in the account and why, or needs the baseline read before deciding anything else. Google Ads only..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Google Ads Performance Review **Tells you what the account did, why it changed, and what to do about it — with a number behind every recommendation.** The account-level average is the most misleading figure in Google Ads. It blends Display click-through rates with Search, lets branded traffic flatter every efficiency number, and hides a Performance Max campaign quietly taking credit for conversions Shopping earned. Meanwhile a cost per lead can rise for three different reasons that need three different fixes, and the report doesn't tell you which. **What you get back** - **The headline numbers against the previous period** — spend, clicks, click-through rate, click cost, conversions, cost per acquisition, return — with the dates stated. - **A fair breakdown by campaign type**, so Display isn't judged against Search and brand isn't counted as a win. - **The demand you're missing**, and whether budget or ad rank is causing it — because only one of those is fixed with money. - **The biggest movers ranked by money at stake**, each with the reason behind it, not just the percentage. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/google-ads-performance-review@v2.0.0mdr add coupler-io/skills/google-ads-performance-review@sha256:da99854afb581273Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_2btpxa2nojdztosn)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.0.0 latest | 2026-09-05 | 60bf8b0 | 15,883 B | B | view · diff |
| v2.0.0 | 2026-09-05 | 3505ea8 | 16,232 B | B | view · diff |
| v2.0.0 | 2026-09-02 | 87a59c6 | 14,318 B | B | view |
Audit of the latest version
- fail: No prompt-injection phrasing (matched: ignore previous instructions)
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (15883 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_2btpxa2nojdztosn GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-performance-review GET https://markdownregistry.com/api/v1/blob/da99854afb5812736efd00f43544b1c22d1929f5e700d040f5e689a07d874e8c
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.