Home / coupler-io / skills · marketing-and-ads/google-ads/google-ads-performance-review/SKILL.md · GitHub

google-ads-performance-review skillB

google-ads-performance-review is agent-read markdown (skill) from coupler-io/skills: Use for "how are my Google Ads doing", "why did my cost per lead go up", "which campaigns improved this month", "am I losing impression share", "what happened to my Google Ads last week", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants to know what changed in the account and why, or needs the baseline read before deciding anything else. Google Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Google Ads Performance Review

**Tells you what the account did, why it changed, and what to do about it — with a number behind
every recommendation.**

The account-level average is the most misleading figure in Google Ads. It blends Display
click-through rates with Search, lets branded traffic flatter every efficiency number, and hides a
Performance Max campaign quietly taking credit for conversions Shopping earned. Meanwhile a cost per
lead can rise for three different reasons that need three different fixes, and the report doesn't
tell you which.

**What you get back**

- **The headline numbers against the previous period** — spend, clicks, click-through rate, click
  cost, conversions, cost per acquisition, return — with the dates stated.
- **A fair breakdown by campaign type**, so Display isn't judged against Search and brand isn't
  counted as a win.
- **The demand you're missing**, and whether budget or ad rank is causing it — because only one of
  those is fixed with money.
- **The biggest movers ranked by money at stake**, each with the reason behind it, not just the
  percentage.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/google-ads-performance-review@v2.0.0
Exact content
mdr add coupler-io/skills/google-ads-performance-review@sha256:da99854afb581273

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_2btpxa2nojdztosn.svg)](https://markdownregistry.com/a/art_2btpxa2nojdztosn)

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Versions

versioncommittedcommitsizeaudit
v2.0.0 latest2026-09-05 60bf8b0 15,883 BB view · diff
v2.0.02026-09-05 3505ea8 16,232 BB view · diff
v2.0.02026-09-02 87a59c6 14,318 BB view

Audit of the latest version

B  16 of 17 checks passed. Deterministic, no model, same answer every run.
  • fail: No prompt-injection phrasing (matched: ignore previous instructions)
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (15883 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_2btpxa2nojdztosn
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-performance-review
GET https://markdownregistry.com/api/v1/blob/da99854afb5812736efd00f43544b1c22d1929f5e700d040f5e689a07d874e8c

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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