coupler-io/skills

coupler-io/skills · .agents/skills/platform-rules/SKILL.md · Use this skill to keep the platform rules that Coupler.io skills state as fact current: budget flexibility…

coupler-io/skills · .agents/skills/skill-review/SKILL.md · Use this skill when reviewing a Coupler.io skill before merge, auditing an existing one, or checking a pack of skills…

coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…

coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…

coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…

coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…

coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…

coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…

coupler-io/skills · ecommerce/cin7/cin7-reorder-point-and-stock-cover/SKILL.md · Use for "when should we reorder in Cin7", "what's our reorder point for each SKU", "how many weeks of stock do we have…

coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…

coupler-io/skills · ecommerce/gorgias/gorgias-support-tickets-per-order/SKILL.md · Use for "how many support tickets per order do we get", "why is our Gorgias volume up", "what are customers contacting…

coupler-io/skills · ecommerce/klaviyo/klaviyo-email-deliverability-check/SKILL.md · Use for "is our Klaviyo sending healthy", "are our emails going to spam", "why is our Klaviyo bounce rate up", "which…

coupler-io/skills · ecommerce/klaviyo/klaviyo-flow-performance-vs-benchmarks/SKILL.md · Use for "how are our Klaviyo flows doing", "is our abandoned cart flow good", "which Klaviyo flow underperforms", "how…

coupler-io/skills · ecommerce/klaviyo/klaviyo-revenue-share-of-shopify-sales/SKILL.md · Use for "how much of our store revenue comes from Klaviyo", "what share of Shopify sales is email and SMS", "is our…

coupler-io/skills · ecommerce/shopify/shopify-customer-retention-and-ltv/SKILL.md · Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's…

coupler-io/skills · ecommerce/shopify/shopify-discount-code-performance/SKILL.md · Use for "are our store discounts worth it", "which discount codes work in our shop", "how much are we giving away in…

coupler-io/skills · ecommerce/shopify/shopify-inventory-report-and-stockout-forecast/SKILL.md · Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I…

coupler-io/skills · ecommerce/shopify/shopify-product-and-variant-performance/SKILL.md · Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by…

coupler-io/skills · ecommerce/shopify/shopify-refunds-and-returns-report/SKILL.md · Use for "what's our store's return rate", "which products get returned most in the shop", "which size gets sent back"…

coupler-io/skills · ecommerce/shopify/shopify-sales-by-country-and-market/SKILL.md · Use for "which countries buy from our store", "sales by country in Shopify", "how is our UK store market doing", "which…

coupler-io/skills · ecommerce/shopify/shopify-sales-report/SKILL.md · Use for Shopify store questions like "how did the store do last month", "why did our store revenue drop", "what's our…

coupler-io/skills · finance/finance-analytics/SKILL.md · Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-account-settings-and-structure-audit/SKILL.md · Use for "audit my Amazon Ads account", "is my Amazon PPC set up right", "I inherited this Amazon Ads account, what's…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-attribution-and-metrics-audit/SKILL.md · Use for "can I trust my Amazon ACOS", "why don't my Amazon Ads sales match Seller Central", "which attribution window…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-budget-pacing/SKILL.md · Use for "am I on track with my Amazon Ads budget", "will I overspend on Amazon this month", "which Amazon campaigns run…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-client-report/SKILL.md · Use when someone asks for a monthly Amazon Ads report for a client, wants the Amazon section of a client deck built…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-keyword-and-product-targeting/SKILL.md · Use for "which Amazon keywords make money", "what should my Amazon bids be", "is exact or broad match better on…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-new-to-brand-and-halo-sales/SKILL.md · Use for "are Amazon Sponsored Brands worth it", "is Amazon Sponsored Display working", "how many new customers do my…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-performance-report/SKILL.md · Use for "how are my Amazon ads doing", "why did my Amazon ACOS go up", "which Amazon campaigns improved this month"…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-placement-and-top-of-search-share/SKILL.md · Use for "is top of search worth it on Amazon", "what placement adjustments should I set on Amazon", "how are my Amazon…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-product-and-asin-performance/SKILL.md · Use for "which products sell through my Amazon ads", "which ASINs should I stop advertising on Amazon", "what's my ACOS…

coupler-io/skills · marketing-and-ads/amazon-ads/amazon-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on Amazon Ads", "find me negative keywords for Amazon", "Amazon search term report…

coupler-io/skills · marketing-and-ads/black-friday/black-friday-ad-spend-on-low-stock-products/SKILL.md · Use for "are we advertising products about to sell out in our store", "which product ads should we pause for low…

coupler-io/skills · marketing-and-ads/black-friday/black-friday-ads-and-sales-report/SKILL.md · Use for "how did our Black Friday go", "Black Friday sales report", "BFCM post-mortem", "did our Black Friday ads make…

coupler-io/skills · marketing-and-ads/black-friday/black-friday-ads-readiness-check/SKILL.md · Use for "are our ads ready for Black Friday", "what should we fix in the ad accounts before Black Friday", "how should…

coupler-io/skills · marketing-and-ads/black-friday/black-friday-daily-ad-spend-decisions/SKILL.md · Use for "which campaigns should we scale today on Black Friday", "what should we cut during the sale", "are we on track…

coupler-io/skills · marketing-and-ads/black-friday/black-friday-last-year-report/SKILL.md · Use for "how did our ads do last Black Friday", "which campaigns actually drove store sales last BFCM", "which products…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-account-settings-audit/SKILL.md · Use for "audit my Meta ads settings", "is this account set up right", "I inherited this Facebook account, what's wrong…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-account-structure-and-learning-phase-review/SKILL.md · Use for "is my Meta account built right", "why are my ad sets stuck in learning", "do I have too many ad sets", "should…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-audience-targeting-analysis/SKILL.md · Use for "which audiences are working on Meta", "is my lookalike better than broad", "is retargeting worth it", "who is…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-budget-pacing/SKILL.md · Use for "am I on track with my Meta budget", "will I overspend this month", "how much should I be spending a day"…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-client-report/SKILL.md · Use when someone asks for a monthly Meta report for a client, wants the Facebook section of a client deck built, needs…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-conversion-tracking-and-pixel-audit/SKILL.md · Use for "can I trust my Meta conversion numbers", "why does Facebook claim more purchases than Shopify", "are my…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-creative-fatigue/SKILL.md · Use for "is my Meta creative burning out", "my CTR is dropping", "my CPMs keep rising", "how long before I need new…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-creative-performance-analysis/SKILL.md · Use for "which creative is working on Meta", "which ads should I put money behind", "what should the next round of…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-performance-report/SKILL.md · Use for "how are my Meta ads doing", "why did my cost per result go up", "what changed on Facebook this month", "which…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-placement-location-and-device-breakdown/SKILL.md · Use for "is Audience Network wasting my money", "should I turn off automatic placements", "how are Reels doing versus…

coupler-io/skills · marketing-and-ads/facebook-ads/facebook-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on Meta", "which ad sets should I pause", "what should I turn off", "which campaigns…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-account-settings-audit/SKILL.md · Use for "audit my Google Ads settings", "is my account set up right", "I inherited this account, what's wrong with it"…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-budget-pacing/SKILL.md · Use for "am I on track with my Google Ads budget", "will I overspend this month", "how much should I spend a day"…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-client-report/SKILL.md · Use when someone asks for a monthly Google Ads report for a client, wants the client deck built, needs last month's…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-conversion-tracking-audit/SKILL.md · Use for "can I trust my Google Ads conversion numbers", "audit my conversion tracking", "why do Google Ads and…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-keyword-and-quality-score-analysis/SKILL.md · Use for "which keywords make money", "my quality score dropped", "should I use exact or broad match", "which keywords…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-performance-max-analysis/SKILL.md · Use for "how is Performance Max doing", "is PMax cannibalising my Shopping campaigns", "I can't see anything inside…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-performance-report/SKILL.md · Use for "how are my Google Ads doing", "why did my cost per lead go up", "which campaigns improved this month", "am I…

coupler-io/skills · marketing-and-ads/google-ads/google-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on Google Ads", "which keywords should I pause", "find me negative keywords", "search…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-account-settings-and-structure-audit/SKILL.md · Use for "audit my LinkedIn Ads settings", "is my LinkedIn account set up right", "I inherited this LinkedIn Ads…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-budget-pacing/SKILL.md · Use for "am I on track with my LinkedIn Ads budget", "will I overspend on LinkedIn this month", "how much should I…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-client-report/SKILL.md · Use when someone asks for a monthly LinkedIn Ads report for a client, wants the LinkedIn section of a client deck…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-conversion-tracking-audit/SKILL.md · Use for "can I trust my LinkedIn Ads conversion numbers", "is my LinkedIn Insight Tag working", "audit my LinkedIn…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-creative-fatigue/SKILL.md · Use for "are my LinkedIn ads burning out", "my LinkedIn click-through rate is dropping", "my LinkedIn frequency is too…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-creative-performance-analysis/SKILL.md · Use for "which LinkedIn ads are working", "which LinkedIn creative should I put money behind", "what should my next…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-performance-report/SKILL.md · Use for "how are my LinkedIn Ads doing", "why did my LinkedIn cost per lead go up", "which LinkedIn campaigns improved…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-placement-and-device-breakdown/SKILL.md · Use for "is the LinkedIn Audience Network worth it", "should I turn off LinkedIn Audience Network", "where are my…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on LinkedIn Ads", "which LinkedIn campaigns should I pause", "what should I turn off…

coupler-io/skills · marketing-and-ads/linkedin-ads/linkedin-lead-gen-form-performance/SKILL.md · Use for "how are my LinkedIn lead gen forms doing", "what's my LinkedIn cost per lead", "are my LinkedIn leads any…

coupler-io/skills · marketing-and-ads/marketing-analytics/SKILL.md · Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-account-settings-audit/SKILL.md · Use for "audit my Microsoft Ads settings", "is my Bing account set up right", "I inherited this Microsoft Ads account…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-audience-targeting-analysis/SKILL.md · Use for "which audiences are working on Microsoft Ads", "is LinkedIn profile targeting worth it on Bing", "which…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-budget-pacing/SKILL.md · Use for "am I on track with my Microsoft Ads budget", "will I overspend on Bing this month", "how much should I spend a…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-client-report/SKILL.md · Use when someone asks for a monthly Microsoft Ads report for a client, wants the Bing section of a client deck built…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-conversion-tracking-audit/SKILL.md · Use for "can I trust my Microsoft Ads conversion numbers", "audit my Bing conversion tracking", "is my UET tag…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-impression-share-and-auction-insights/SKILL.md · Use for "how do I stack up against competitors on Bing", "what's my share of voice on Microsoft Ads", "am I showing at…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-keyword-and-quality-score-analysis/SKILL.md · Use for "which Microsoft Ads keywords make money", "my Bing quality score dropped", "should I use exact or broad match…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-location-device-and-dayparting/SKILL.md · Use for "which locations work on Microsoft Ads", "is my Bing traffic coming from outside my area", "is mobile or…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-performance-report/SKILL.md · Use for "how are my Microsoft Ads doing", "how are my Bing Ads doing", "why did my Bing cost per lead go up", "which…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on Microsoft Ads", "which Bing keywords should I pause", "find me negative keywords…

coupler-io/skills · marketing-and-ads/microsoft-ads/bing-shopping-ads-product-performance/SKILL.md · Use for "how are my Microsoft Shopping campaigns doing", "which products sell on Bing", "which products should I stop…

coupler-io/skills · marketing-and-ads/ppc-analytics/SKILL.md · Analyze paid-ads (PPC) performance over your connected Coupler.io ad data — spend, impressions, clicks, CTR, CPC, CPM…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-account-structure-and-learning-phase-review/SKILL.md · Use for "is my TikTok account built right", "why are my ad groups stuck in learning", "do I have too many ad groups"…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-audience-targeting-analysis/SKILL.md · Use for "which audiences are working on TikTok", "is interest targeting worth it", "should I just go broad", "who is…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-budget-pacing/SKILL.md · Use for "am I on track with my TikTok budget", "will I overspend this month", "how much should I be spending a day"…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-client-report/SKILL.md · Use when someone asks for a monthly TikTok report for a client, wants the TikTok section of a client deck built, needs…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-conversion-tracking-and-pixel-audit/SKILL.md · Use for "can I trust my TikTok conversion numbers", "why does TikTok claim more purchases than Shopify", "are my…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-creative-fatigue-and-refresh-cadence/SKILL.md · Use for "is my TikTok creative burning out", "my hook rate is dropping", "my CPMs keep rising", "how long before I need…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-creative-performance-analysis/SKILL.md · Use for "which creative is working on TikTok", "which videos should I put money behind", "what should the next round of…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-performance-report/SKILL.md · Use for "how are my TikTok ads doing", "why did my cost per result go up", "what changed on TikTok this month", "which…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-placement-location-and-device-breakdown/SKILL.md · Use for "is Pangle wasting my money", "should I turn off automatic placement", "how is Search Feed doing", "which…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-ads-wasted-spend-and-scaling/SKILL.md · Use for "where am I wasting money on TikTok", "which ad groups should I pause", "what should I turn off", "which…

coupler-io/skills · marketing-and-ads/tiktok-ads/tiktok-shop-and-gmv-max-review/SKILL.md · Use for "how is GMV Max doing", "should I use GMV Max or run campaigns manually", "is GMV Max cannibalising my other…

coupler-io/skills · sales/sales-analytics/SKILL.md · Use this skill when the user wants to analyze sales pipeline, review win rates, investigate sales velocity or cycle…

coupler-io/skills · seo-and-geo/ai-search-citations-to-revenue/SKILL.md · Use for "which of our pages do ChatGPT, Perplexity or Gemini cite", "does our AI search visibility bring traffic…

coupler-io/skills · seo-and-geo/ai-traffic-vs-organic-search-report/SKILL.md · Shows how much traffic answer engines like ChatGPT, Perplexity, Gemini and Claude send your site, and how it compares…

coupler-io/skills · seo-and-geo/branded-vs-non-branded-search-traffic/SKILL.md · Splits your organic search into brand and non-brand and tells you which is really growing, from live Google Search…

coupler-io/skills · seo-and-geo/content-decay-analysis/SKILL.md · Finds pages that are quietly losing organic traffic over time, from live Google Search Console data in your Coupler.io…

coupler-io/skills · seo-and-geo/content-refresh-impact/SKILL.md · Checks whether the pages you updated actually won back search traffic, from live Google Search Console data in your…

coupler-io/skills · seo-and-geo/google-search-console-country-and-device-performance/SKILL.md · Breaks organic search performance down by country and device, from live Google Search Console data in your Coupler.io…

coupler-io/skills · seo-and-geo/google-search-console-keyword-opportunities/SKILL.md · Finds the clicks you're leaving on the table in Google Search, from live Search Console data in your Coupler.io…

coupler-io/skills · seo-and-geo/new-page-indexing-tracker/SKILL.md · Tracks how long new pages take to get picked up by Google and start earning traffic, from live Google Search Console…

coupler-io/skills · seo-and-geo/organic-traffic-drop-diagnosis/SKILL.md · Works out why organic search traffic dropped suddenly, from live Google Search Console data (and GA4 when connected) in…

coupler-io/skills · seo-and-geo/paid-vs-organic-search-overlap/SKILL.md · Lines up Google Ads search terms against your Google Search Console queries, from live data in your Coupler.io…

coupler-io/skills · seo-and-geo/seo-client-report/SKILL.md · Builds the monthly SEO report a client reads, from live Google Search Console data (and GA4 when connected) in your…

coupler-io/skills · seo-and-geo/seo-landing-page-performance/SKILL.md · Joins Google Search Console and GA4 to show which landing pages bring organic traffic and what that traffic does once…

coupler-io/skills · seo-and-geo/topic-cluster-performance/SKILL.md · Groups your search traffic by topic instead of by page, from live Google Search Console data in your Coupler.io…

coupler-io/skills · utilities/coupler-io-live-dashboard/SKILL.md · Build a live Cowork artifact (persistent HTML widget) backed by a Coupler.io dataflow. Use this skill whenever the user…

coupler-io/skills · utilities/humanizer-remove-ai-writing-patterns/SKILL.md · Remove AI writing patterns and add human voice to any text. Use when the user says "humanize this", "make it sound…