customer-persona-builder SKILL.md skillA
customer-persona-builder from travisjneuman/.claude is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add travisjneuman/.claude/customer-persona-builder@git:20260209.9849ac4Pins git:20260209.9849ac4 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- travisjneuman/.claude
- Path
skills/customer-persona-builder/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260209.9849ac4, committed Feb 9, 2026
- Size
- 11,897 bytes
- Repository stars
- 105
- License
- MIT
Data-driven customer persona development combining market research, user behavior analysis, and segmentation frameworks. Use when creating buyer personas, ideal customer profiles (ICPs), or user archetypes.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Customer Persona Builder Structured frameworks for creating data-driven customer personas, ideal customer profiles, and user archetypes. ## Persona vs ICP Distinction ### When to Use Which ``` IDEAL CUSTOMER PROFILE (ICP): - Company-level / account-level description - Used by: Sales, marketing (targeting), product (roadmap) - Answers: "What companies should we sell to?" - Firmographic: industry, size, revenue, tech stack BUYER PERSONA: - Individual-level description - Used by: Sales (conversations), marketing (messaging), content - Answers: "Who are the people making buying decisions?" - Behavioral: goals, pain points, decision process USER PERSONA: - End-user description (may differ from buyer) - Used by: Product, design, engineering - Answers: "Who uses the product daily?" - Task-based: workflows, jobs-to-be-done, frustrations RELATIONSHIP: ICP (company) contains multiple Buyer Personas (people) who may differ from User Personas (daily users). ``` ## Ideal Customer Profile Template ### ICP Framework ``` IDEAL CUSTOMER PROFILE: FIRMOGRAPHICS: - Industry: [specific verticals] - Company Size: [employee range] - Annual Revenue: [revenue range] …
Read the whole file at its exact version.
How to install
mdr add travisjneuman/.claude/customer-persona-builder@sha256:b6628b71b392c26cThe line at the top of this page pins the label git:20260209.9849ac4, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_2supejlkwcyjsz7n)
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Versions
The registry has recorded 1 version of this file, committed on Feb 9, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11897 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
travisjneuman/.claude · 105 stars · license MIT · pushed 2026-10-19 · branch master
API
GET https://markdownregistry.com/api/v1/artifacts/art_2supejlkwcyjsz7n GET https://markdownregistry.com/api/v1/resolve?ref=travisjneuman/.claude/customer-persona-builder GET https://markdownregistry.com/api/v1/blob/b6628b71b392c26c02a8ea14060b85c09623c47ac2daeba2b49dc009ffcee653
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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