marketing SKILL.md skillA

marketing from travisjneuman/.claude is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add travisjneuman/.claude/marketing@git:20260113.90b2d6e

Pins git:20260113.90b2d6e in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: travisjneuman/.claude
Path: skills/marketing/SKILL.md
Versions recorded: 2
Latest version: git:20260113.90b2d6e, committed Jan 13, 2026
First version recorded: Dec 17, 2025
Size: 12,328 bytes
Repository stars: 105
License: MIT

Marketing strategy expertise for brand strategy, market research, customer segmentation, digital marketing, content strategy, marketing analytics, campaign management, and PR/communications. Use when planning campaigns, analyzing brand health, building personas, or optimizing marketing performance.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing Strategy Expert

Comprehensive marketing frameworks for brand building, customer acquisition, and campaign optimization.

## Brand Strategy

### Brand Architecture

```
BRAND ARCHITECTURE MODELS:

BRANDED HOUSE:
- Single master brand
- All products under one umbrella
- Example: Google (Google Maps, Gmail, etc.)
- Pro: Brand equity transfer
- Con: Risk concentration

HOUSE OF BRANDS:
- Independent brand identities
- Parent company invisible
- Example: P&G (Tide, Pampers, Crest)
- Pro: Risk isolation
- Con: No equity leverage

ENDORSED BRANDS:
- Sub-brands with parent endorsement
- Example: Marriott (Courtyard by Marriott)
- Pro: Balance of independence and credibility

SUB-BRANDS:
- Parent-driven with modifiers
- Example: Apple iPhone, iPad, iMac
- Pro: Clear hierarchy, shared equity
```

### Brand Positioning Framework

```
POSITIONING STATEMENT:
For [target audience]
Who [need/want]
[Brand] is the [category]
That [key benefit]
Because [reason to believe]
Unlike [competitive alternative]

BRAND PYRAMID:
           PURPOSE
          /       \
       VALUES      \
      /             \
   PERSONALITY       \
  /                   \
EMOTIONAL BENEFITS     \
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add travisjneuman/.claude/marketing@sha256:e0fc919c6b8fd33c

The line at the top of this page pins the label git:20260113.90b2d6e, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_ewwgykd52pvvspqr.svg)](https://markdownregistry.com/a/art_ewwgykd52pvvspqr)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Dec 17, 2025 and Jan 13, 2026, about one every 27 days.

version	committed	commit	size	audit
git:20260113.90b2d6e latest	2026-01-13	90b2d6e	12,328 B	A	view · diff
git:20251217.3f83b43	2025-12-17	3f83b43	10,836 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (12328 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

travisjneuman/.claude · 105 stars · license MIT · pushed 2026-10-19 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_ewwgykd52pvvspqr
GET https://markdownregistry.com/api/v1/resolve?ref=travisjneuman/.claude/marketing
GET https://markdownregistry.com/api/v1/blob/e0fc919c6b8fd33ca731c92487432b876700a0d4cb7d649072a7ffe121f38b1f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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