cmo-lead-magnets SKILL.md skillA
cmo-lead-magnets from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-lead-magnets@v0.11.7Pins v0.11.7 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- ai-marketing-os-ltd/cmo-so-skills
- Path
plugins/cmo-so-content/skills/cmo-lead-magnets/SKILL.md- Versions recorded
- 5
- Latest version
- v0.11.7, committed Oct 19, 2026
- First version recorded
- Oct 17, 2026
- Size
- 11,996 bytes
- Repository stars
- 4
- License
- MIT
Plan and build a lead magnet people actually want, and the capture and follow-up around it. Use when the user says things like "what should we give away for emails"; "plan a lead magnet"; "turn this guide into a gated download"; "we need a content upgrade for this post"; "build a checklist people will sign up for"; "our ebook isn't getting downloads".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Lead magnets
A lead magnet is something useful a visitor gets in exchange for their email. Most fail because they are broad ("The ultimate guide to marketing"), slow to consume, or unrelated to what the business sells. This skill picks one specific problem the ideal customer has right now, chooses the lightest format that solves it, and plans the page, form, delivery and follow-up so the people who sign up are people who could buy.
## When to use
- The site gets traffic but captures few emails.
- The user wants a gated asset, content upgrade, checklist, template, email course, quiz or webinar.
- An existing ebook or download is not converting, or brings leads that never buy.
Not for: interactive calculators and graders (`cmo-free-tools`); writing the email sequence itself (`cmo-email-sequences`); building the page (`cmo-landing-page-builder`); landing-page conversion audits (`cmo-landing-page-audit`).
## Before you start
Ask one question at a time; skip anything the user already answered.
- What the business sells, to whom, and the main problem it solves.
- The question prospects most often ask before buying (sales or support usually knows).
…Read the whole file at its exact version.
How to install
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-lead-magnets@sha256:6b30622491c3cd89The line at the top of this page pins the label v0.11.7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_4cfjxnkg2agyr4er)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Oct 17, 2026 and Oct 19, 2026, more than one a day.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.11.7 latest | 2026-10-19 | f73e99e | 11,996 B | A | view · diff |
| v0.11.6 | 2026-10-19 | 4d1b95e | 11,996 B | A | view · diff |
| v0.11.5 | 2026-10-17 | 85699a9 | 11,996 B | A | view · diff |
| v0.11.4 | 2026-10-17 | f2d0d16 | 11,996 B | A | view · diff |
| v0.11.3 | 2026-10-17 | 61c2299 | 11,996 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11996 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_4cfjxnkg2agyr4er GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-lead-magnets GET https://markdownregistry.com/api/v1/blob/6b30622491c3cd89ac23aab4b299e38d94bfb510ec89a390cad392b67e57b635
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.