facebook-ads-wasted-spend-and-scaling SKILL.md skillA

facebook-ads-wasted-spend-and-scaling from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/facebook-ads-wasted-spend-and-scaling@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/facebook-ads/facebook-ads-wasted-spend-and-scaling/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Oct 21, 2026
First version recorded
Oct 13, 2026
Size
11,899 bytes
Repository stars
40
License
MIT

Use for "where am I wasting money on Meta", "which ad sets should I pause", "what should I turn off", "which campaigns should I scale", "clean up my Facebook account", "what do I cut and where does the money go" — even without the words "waste" or "scale". Also use when someone wants a budget-neutral reallocation proposal for the account. Meta / Facebook Ads only.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Facebook Ads Wasted Spend and Scaling

Finds the Meta campaigns and ad sets spending without results and shows where to move that money instead. Facebook Ads Wasted Spend and Scaling is a Coupler.io AI agent skill that works with live data from Facebook Ads (Meta Ads).

**Gives you the cut list and the paired scale list, so the money moves rather than just leaves.**

Cutting is the easy half and it is where most audits stop. But an account that pauses £3,000 of poor
ad sets and puts nothing back has not improved — it has shrunk. And on Meta the cut is riskier than on
search: pausing an ad set restarts learning on whatever absorbs its budget, so a cut made without a
destination costs twice. This skill will not give you one list without the other.

**What you get back**

- **A cut list** — ad sets and ads above a spend floor producing nothing, or producing results above
  target, each with the spend it would free and a significance mark.
- **A paired scale list** — lines already beating target with room to absorb more, each with a
  ceiling based on what it has demonstrated, not a multiple somebody picked.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/facebook-ads-wasted-spend-and-scaling@sha256:efb17f099ab30bb2

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_5zbrrxvae4btqawu.svg)](https://markdownregistry.com/a/art_5zbrrxvae4btqawu)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Oct 13, 2026 and Oct 21, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-21 e36545f 11,899 BA view · diff
v1.0.02026-10-13 ee6a3a9 11,667 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11899 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_5zbrrxvae4btqawu
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-wasted-spend-and-scaling
GET https://markdownregistry.com/api/v1/blob/efb17f099ab30bb22bb952dbe58cc8b92d41a11c6c750dab36876b6586c920f1

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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