google-ads-performance-report SKILL.md skillB
google-ads-performance-report from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coupler-io/skills/google-ads-performance-report@v2.0.0Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- B, 16 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coupler-io/skills
- Path
marketing-and-ads/google-ads/google-ads-performance-report/SKILL.md- Versions recorded
- 3
- Latest version
- v2.0.0, committed Oct 21, 2026
- First version recorded
- Oct 13, 2026
- Size
- 16,262 bytes
- Repository stars
- 40
- License
- MIT
Use for "how are my Google Ads doing", "why did my cost per lead go up", "which campaigns improved this month", "am I losing impression share", "what happened to my Google Ads last week", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants to know what changed in the account and why, or needs the baseline read before deciding anything else. Google Ads only.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Google Ads Performance Report Shows what changed in your Google Ads account, why it changed, and what to do about it next. Google Ads Performance Report is a Coupler.io AI agent skill that works with live data from Google Ads. **Tells you what the account did, why it changed, and what to do about it — with a number behind every recommendation.** The account-level average is the most misleading figure in Google Ads. It blends Display click-through rates with Search, lets branded traffic flatter every efficiency number, and hides a Performance Max campaign quietly taking credit for conversions Shopping earned. Meanwhile a cost per lead can rise for three different reasons that need three different fixes, and the report doesn't tell you which. **What you get back** - **The headline numbers against the previous period** — spend, clicks, click-through rate, click cost, conversions, cost per acquisition, return — with the dates stated. - **A fair breakdown by campaign type**, so Display isn't judged against Search and brand isn't counted as a win. - **The demand you're missing**, and whether budget or ad rank is causing it — because only one of those is fixed with money. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/google-ads-performance-report@sha256:a77dc53efab2d46cThe line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_67tasbmmpxycpxbw)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Oct 13, 2026 and Oct 21, 2026, about one every 4 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.0.0 latest | 2026-10-21 | e36545f | 16,262 B | B | view · diff |
| v2.0.0 | 2026-10-13 | 14888ed | 16,064 B | B | view · diff |
| v2.0.0 | 2026-10-13 | ee6a3a9 | 16,066 B | B | view |
Audit of the latest version
- fail: No prompt-injection phrasing (matched: ignore previous instructions)
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16262 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Starting a new one? Use a template for SKILL.md on mdpantry, which passes every one of these checks and says what to change in it.
Source
coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_67tasbmmpxycpxbw GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-performance-report GET https://markdownregistry.com/api/v1/blob/a77dc53efab2d46c278cebdbbc2c5ea6234784ab2ec4843f16aed78fc56a7714
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.