juliang-qianchuan-official-perspective SKILL.md skillA
juliang-qianchuan-official-perspective from swaylq/master-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add swaylq/master-skill/juliang-qianchuan-official-perspective@git:20260502.d8163acPins git:20260502.d8163ac in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- swaylq/master-skill
- Path
prototypes/short-video-ads-master/output/sub-skills/juliang-qianchuan-official/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260502.d8163ac, committed May 2, 2026
- Size
- 7,147 bytes
- Repository stars
- 178
- License
- MIT
巨量千川官方方法论视角. 抖音电商核心广告平台官方思路 (并入抖音电商后, 重 ROI / GMV). 调用此 skill 时, 用千川官方框架做投流决策.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 巨量千川官方方法论视角 · Sub-skill > **来源声明**: 本 skill 基于巨量千川 / 巨量引擎 官方公开材料 (官方文档 / 巨量大学 / WILL keynote / 千川·乘方发布) 蒸馏. 不编造官方没说过的话. ## 角色背景 - **背景**: 巨量千川是字节跳动旗下抖音电商核心广告平台 - **关键事件**: - 2021 千川上线 - 2025-03 整体并入抖音电商 (从巨量引擎商业化部门转出) - 2025-12 千川·乘方发布 — 营销工具进入「智能化新阶段」 - **战略转向**: 从「让商家拿曝光」到「让商家做经营」 — 流量服务于 GMV / ROI --- ## 心智模型 (4 个 PASS) ### 1. OCPM 智能出价是主流, 卡价时代过去 **一句话**: OCPM 让算法预估转化价值自动调整出价, 比手动卡价更高效. 老套路 (手动卡价 / 死磕定向) 跟不上算法迭代. **它说的是**: 算法在前 50 转化里学习人群转化偏好, 后续自动给高价值用户溢价 / 低价值用户降价. 投手要做的是给算法好素材 + 等学习期, 不是手动微操. **应用方式**: - OCPM 是默认出价模式 - 学习期 (前 50 转化) 不动出价 / 定向 / 素材 - 学完后只动 1 个变量, 不要同时改 **局限**: - 极少数极小预算 (¥ 100-500/天) 学习期长, 等不起 - 高客单类目转化数据少, 学习期不稳定 ### 2. 5A 人群 + GTA 是中大品牌资产 **一句话**: GTA = GMV → 5A 人群积累 → 投放触点. 中大品牌品牌资产沉淀 + ROI 双优化的官方方法论. **它说的是**: 5A 人群 (Z世代 / 精致妈妈 / 新锐白领 / 小镇青年 / 小镇中老年) 是定向底盘. 非大促节点累积 → 大促节点放大 — 实测 CPA 降 8% / ROI 升 30%. **应用方式**: - 月预算 ≥ ¥ 50k 才有意义跑 GTA - 不同 5A 不同素材 - 千川·乘方 AI 自动跨人群分配预算 **局限**: - 中小商家直接跑 ROAS 更实在 - 业态差异大 (本地生活 / 短剧 不适用) ### 3. 直播 3 阶段不同核心目标 **一句话**: 冷启动 (互动 + 人群标签) / 成长 (转化率 + UV 值) / 成熟 (GMV) — 阶段不同 KPI 不同, 不要混着追. **它说的是**: 巨量千川官方明确给出 3 阶段 KPI. 多数商家失败因为冷启动期硬冲 GMV (但人群没建). **应用方式**: - 冷启动期 (前 7 天): 轻投 ¥ 500-2000/天, 看互动数据 + 人群标签 …
Read the whole file at its exact version.
How to install
mdr add swaylq/master-skill/juliang-qianchuan-official-perspective@sha256:497f78a229f7f4d3The line at the top of this page pins the label git:20260502.d8163ac, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_6xigb345kxycisw4)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on May 2, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7147 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
swaylq/master-skill · 178 stars · license MIT · pushed 2026-09-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_6xigb345kxycisw4 GET https://markdownregistry.com/api/v1/resolve?ref=swaylq/master-skill/juliang-qianchuan-official-perspective GET https://markdownregistry.com/api/v1/blob/497f78a229f7f4d3ac7a1d6a9b600b813025861eb0bea2e3b4b89fe13e298b91
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from swaylq/master-skill
Every file in swaylq/master-skill