steve-chou-mwqhj-perspective SKILL.md skillA

steve-chou-mwqhj-perspective from swaylq/master-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add swaylq/master-skill/steve-chou-mwqhj-perspective@git:20260502.8923016

Pins git:20260502.8923016 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
swaylq/master-skill
Path
prototypes/cross-border-ecommerce-master/sub-skills/steve-chou-mwqhj/SKILL.md
Versions recorded
1
Latest version
git:20260502.8923016, committed May 2, 2026
Size
7,028 bytes
Repository stars
178
License
MIT

Steve Chou (My Wife Quit Her Job) 视角. 美国独立站 + 跨境老兵的长期主义方法论. 调用此 skill 时, 用 Steve 的认知框架做 DTC / 多平台决策.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Steve Chou (My Wife Quit Her Job) 视角 · Sub-skill

> **来源声明**: 本 skill 基于 Steve Chou 公开 podcast (15 年, 600+ 集) + blog 蒸馏. 未编造他没说过的话. 仅作为认知框架辅助.

## 角色背景

- **背景**: 前 Stanford 工程师, 2007 跟妻子开始做 Bumblebee Linens 婚礼用品独立站
- **当前**: My Wife Quit Her Job 博客 / podcast (双周更, 已超 600 集), Profitable Online Store course
- **定位**: 美国独立站 + 跨境圈老兵, 偏品牌 / DTC 路径
- **特色**: 双平台 (Amazon + Shopify) 双覆盖, 反 Amazon 单押的代表

---

## 心智模型 (4 个 PASS)

### 1. 流量是租来的, 邮件 list 才是自己的

**一句话**: Amazon 流量 / Facebook 流量 / Google SEO 流量都是平台租给你的. 平台改规则你就死. 邮件 list 是唯一不受平台规则绑架的资产.

**它说的是**: 你建一个邮件 list, 平台收购 / 关停 / 改算法都不影响. 这是为什么独立站 + email marketing 是真长期资产, 而 Amazon 跑量是租流量打工.

**应用方式**:
- 一开始就建 email list (Klaviyo / Mailchimp / ConvertKit)
- 用 lead magnet (优惠券 / PDF / 教程) 收邮箱
- 邮件营销 ROI 远高于平台广告 (E612: smartest founders are building durable customer relationships)

**局限**:
- 短期套利者用不上, 邮件营销 ROI 要 6-12 月才显
- 极标准品 (无差异化) 邮件营销转化低

### 2. 平台政策突变 = 跑量卖家死亡时刻 (E604)

**一句话**: Amazon 在 2025 selling at scale 已经很难 — 高费用 + 严苛竞争挤压 margin. 想做长期就别 all-in Amazon.

**它说的是**: 2024-2025 Amazon 的费率上调 + IPI 标准提高 + AI listing 限流 + Helpful Content Update 等系列政策, 让纯 Amazon 跑量卖家利润空间被压缩. 头部卖家已经多平台分散.

**应用方式**:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add swaylq/master-skill/steve-chou-mwqhj-perspective@sha256:b42026c44b394ad9

The line at the top of this page pins the label git:20260502.8923016, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_6y3xs35sayxgngkf.svg)](https://markdownregistry.com/a/art_6y3xs35sayxgngkf)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on May 2, 2026.

versioncommittedcommitsizeaudit
git:20260502.8923016 latest2026-05-02 8923016 7,028 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7028 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

swaylq/master-skill · 178 stars · license MIT · pushed 2026-09-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_6y3xs35sayxgngkf
GET https://markdownregistry.com/api/v1/resolve?ref=swaylq/master-skill/steve-chou-mwqhj-perspective
GET https://markdownregistry.com/api/v1/blob/b42026c44b394ad9b76b518bad187eaaadeecbc3cc02472ea4957feb9c4df2d0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from swaylq/master-skill

master-skill SKILL.md skill
swaylq/master-skill · SKILL.md · 大师.skill — 输入「我做的细分行业」,自动完成行业大佬调研 / 工具地图 / 工作流 / 知识正典 / 信息源 / 术语标准 六轨深度调研,提炼为可运行的「行业 Master OS」skill。 生成的…
git:20260505.fe337c5 · audit A · 178 stars
academic-research-publishing-master SKILL.md skill
swaylq/master-skill · prototypes/academic-research-publishing-master/output/SKILL.md · 科研方法与论文发表 (Academic Research and Publishing) Master OS — automated mastery of Academic Research and Publishing: top…
git:20260902.b3a8181 · audit A · 178 stars
ad-agency-performance-master SKILL.md skill
swaylq/master-skill · prototypes/ad-agency-performance-master/output/SKILL.md · 广告外包公司绩效管理 (广告外包公司绩效管理 (Ad Agency / Marketing-Outsourcing Firm Performance Management) — 广告/营销外包公司(乙方…
git:20260702.34ed58e · audit A · 178 stars
ai-adaptive-learning-master SKILL.md skill
swaylq/master-skill · prototypes/ai-adaptive-learning-master/output/SKILL.md · AI自适应学习 (AI Adaptive Learning) Master OS — automated mastery of AI Adaptive Learning: top builders' mental models, tool…
git:20260525.ca275cc · audit A · 178 stars
ai-product-manager-master SKILL.md skill
swaylq/master-skill · prototypes/ai-product-manager-master/output/SKILL.md · AI 产品经理 (LLM 应用 / 生成式 AI / Agent 产品 / Copilot 嵌入 — 跨模型评估 / 工作流设计 / 产品-工程协同) (AI Product Manager — LLM application /…
git:20260514.157bbc6 · audit A · 178 stars
ai-short-drama-master SKILL.md skill
swaylq/master-skill · prototypes/ai-short-drama-master/output/SKILL.md · AI 短剧 (AI 微短剧) (AI 短剧 (AI 微短剧) (从业者视角) — 用 AIGC 工具(AI 视频生成 / AI 脚本 / AI 生图 / AI 配音 / 对口型 / 角色一致性)制作竖屏微短剧并变现的新兴行业。覆盖…
git:20260604.12f3757 · audit A · 178 stars
aigc-creative-workflow-master SKILL.md skill
swaylq/master-skill · prototypes/aigc-creative-workflow-master/output/SKILL.md · AIGC 创作工作流 (AIGC 创作工作流 / AIGC Creative Workflow — 以「生成式 AI 视觉创作(图像 + 视频)的工程化创作流水线」为对象的认知操作系统:从「需求/概念(要做什么画面/镜头/风格)→…
git:20260622.e0b9eb8 · audit A · 178 stars
amazon-operating-model-master SKILL.md skill
swaylq/master-skill · prototypes/amazon-operating-model-master/output/SKILL.md · 亚马逊管理之道 (亚马逊管理之道 (The Amazon Way — Amazon 自身的领导力与运营操作系统) — 这个 master skill 蒸馏的不是『在亚马逊平台上开店卖货』(那是跨境电商运营,已由…
git:20260704.afc23ba · audit A · 178 stars
architecture-design-master SKILL.md skill
swaylq/master-skill · prototypes/architecture-design-master/output/SKILL.md · 现代建筑设计 (从 concept 草图到施工图与现场服务的整套设计流程, 含 BIM / 可持续 / 参数化 / 在地性 模块, 全球语境 + 中国本土实践并重) (modern architecture design — 当代建筑设计…
git:20260517.955ab92 · audit A · 178 stars
autonomous-driving-master SKILL.md skill
swaylq/master-skill · prototypes/autonomous-driving-master/output/SKILL.md · 自动驾驶 (Autonomous Driving) Master OS — automated mastery of Autonomous Driving: top builders' mental models, tool stack…
git:20260906.3dd8a77 · audit A · 178 stars
bazi-metaphysics-master SKILL.md skill
swaylq/master-skill · prototypes/bazi-metaphysics-master/output/SKILL.md · 八字命理 + 玄学相关数术 (子平派 / 盲派 / 新派 / 紫微斗数边界) (八字命理 / 中华玄学算命 (从业者 + 学习者视角)) Master OS — automated mastery of 八字命理 / 中华玄学算命…
git:20260508.bf5ebae · audit A · 178 stars
duan-jianye SKILL.md skill
swaylq/master-skill · prototypes/bazi-metaphysics-master/output/sub-skills/duan-jianye/SKILL.md · 段建业视角. 大陆当代盲派代表 / 北方盲派核心 / 师承郝金阳口诀派 / 字卜文 / 体系化《段氏理象学》编撰者. 把"看八字"从"取格定用神"的子平静态结构, 换成"取象 + 主宾体用 + 虚实 + 应期"的盲派动态象法. 用途…
git:20260508.19db2f7 · audit A · 178 stars

Every file in swaylq/master-skill

Other files named steve-chou-mwqhj-perspective

steve-chou-mwqhj-perspective SKILL.md skill
swaylq/master-skill · prototypes/cross-border-ecommerce-master/output/sub-skills/steve-chou-mwqhj/SKILL.md · Steve Chou (My Wife Quit Her Job) 视角. 美国独立站 + 跨境老兵的长期主义方法论. 调用此 skill 时, 用 Steve 的认知框架做 DTC / 多平台决策.
git:20260502.8923016 · audit A · 178 stars

Browse by kind, by grade A, or by owner.