paid-vs-organic-search-overlap SKILL.md skillA
paid-vs-organic-search-overlap from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coupler-io/skills/paid-vs-organic-search-overlap@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coupler-io/skills
- Path
seo-and-geo/paid-vs-organic-search-overlap/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 30, 2026
- Size
- 17,193 bytes
- Repository stars
- 40
- License
- MIT
Lines up Google Ads search terms against your Google Search Console queries, from live data in your Coupler.io workspace, to show where you pay for clicks on searches you already rank well for, where paid covers searches you don't rank for, and which brand terms carry most of the overlap — with the spend on each and a holdout test plan instead of a guess. Use for "are we paying for clicks we'd get for free", "should we stop bidding on our brand", "paid and organic overlap…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid vs Organic Search Overlap Shows where your Google Ads pay for searches you already rank for, where ads cover gaps, and how to test cutting the overlap. Paid vs Organic Search Overlap is a Coupler.io AI agent skill that works with live data from Google Ads and Google Search Console. **Shows where your search ads buy clicks you already rank for, where they cover gaps you don't — and how to test which overlap is safe to cut.** Paid and organic search usually get managed by different people looking at different tools. The media buyer sees search terms and cost; the SEO sees queries and positions. Nobody puts them side by side, so nobody can answer the question finance eventually asks: how much are we spending on searches where we're already the first organic result? The honest answer is never "cut it all" — some of that spend protects clicks a competitor's ad would take — but you can't even start the conversation without the overlap in money. **What you get back** - **The overlap in money** — spend, clicks and conversions on search terms where you also rank organically, split by how well you rank. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/paid-vs-organic-search-overlap@sha256:5927c66dc895ec98The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_76gguet4n7okrchm)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 30, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (17193 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_76gguet4n7okrchm GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/paid-vs-organic-search-overlap GET https://markdownregistry.com/api/v1/blob/5927c66dc895ec98c9d25af9852256d2723d075bb4905eb04a814fe5684616e1
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.