facebook-ads-performance-report SKILL.md skillA
facebook-ads-performance-report from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coupler-io/skills/facebook-ads-performance-report@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coupler-io/skills
- Path
marketing-and-ads/facebook-ads/facebook-ads-performance-report/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Oct 21, 2026
- First version recorded
- Oct 13, 2026
- Size
- 12,717 bytes
- Repository stars
- 40
- License
- MIT
Use for "how are my Meta ads doing", "why did my cost per result go up", "what changed on Facebook this month", "which campaigns improved", "my CPMs are climbing", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants the baseline read before deciding anything else in the account. Meta / Facebook Ads only.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Facebook Ads Performance Report Shows what changed in your Meta ads, why your cost per result moved, and what to do about it next. Facebook Ads Performance Report is a Coupler.io AI agent skill that works with live data from Facebook Ads (Meta Ads). **Tells you what actually moved in the Meta account this period, and which campaigns moved it.** Meta's own reporting shows you a number and a percentage next to it. What it doesn't show is which campaign is responsible for the change, or whether the change is delivery, audience or creative. A CPM that rose 30% while CTR held is a different problem from a CPM that held while CTR halved, and the account-level cost per result looks identical either way. **What you get back** - **The period read** — spend, impressions, reach, frequency, CPM, CTR, link CTR, CPC, results, cost per result — against the prior period and against the same period last year where the data reaches. - **Top movers with contribution.** Not "campaign X is down 20%", but "campaign X accounts for 60% of the account's cost-per-result increase". A ranked list where the deltas sum to the account delta. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/facebook-ads-performance-report@sha256:171bf37efb1774feThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_7byxd6o2egdi5tfy)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Oct 13, 2026 and Oct 21, 2026, about one every 8 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-21 | e36545f | 12,717 B | A | view · diff |
| v1.0.0 | 2026-10-13 | ee6a3a9 | 12,498 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12717 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7byxd6o2egdi5tfy GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-performance-report GET https://markdownregistry.com/api/v1/blob/171bf37efb1774fe2452993b51d85fb5152ed766f8bc8869e573e732538e93a8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.