landing-copy SKILL.md skillA

landing-copy from ericrisco/rsc-harness is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ericrisco/rsc-harness/landing-copy@git:20261011.c7821cd

Pins git:20261011.c7821cd in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ericrisco/rsc-harness
Path
skills/landing-copy/SKILL.md
Versions recorded
3
Latest version
git:20261011.c7821cd, committed Oct 11, 2026
First version recorded
Jun 2, 2026
Size
11,949 bytes
Repository stars
236
License
MIT

Use when writing the words on a single conversion page — the hero headline and subhead, the offer, the proof and testimonials, and one primary CTA — or diagnosing a page that gets traffic and does not convert, as a copy problem rather than a layout one. NOT the paid ad that drives the click (that is `ads`), NOT the visual layout the words sit in (that is `design`), NOT the experiment that picks the winning variant (that is `ab-testing`).

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Landing Copy — The Words That Convert on One Page

*Hook, offer, proof, CTA. You write the words a visitor reads top to bottom; you do not draw the layout, build the page, or write the ad that sent them.*

This skill owns **conversion copy for a single page**: a hero headline under ~8 words plus a benefit subhead, a top-to-bottom page skeleton, the offer stated as a benefit, proof slotted next to the ask, and one primary CTA repeated without competing. It is a copy job. The pixels are `design`'s, the React/Next build is `nextjs`'s, the ad that drives the click is `ads`'s.

## When to use

- Writing or rewriting a hero: H1 + subhead + button copy.
- Structuring a full landing/sales page (hook → problem → offer → proof → CTA → objections).
- Choosing and writing one primary CTA and its repeated instances.
- Turning features into benefits ("AES-256 encryption" → "your security team signs off in days").
- Slotting proof — testimonials, metrics, logos, a guarantee — next to the ask.
- Making the page headline *match* the ad/email that drove the click (message match).
- Rescuing a page that gets traffic but does not convert — when the failure is the words.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ericrisco/rsc-harness/landing-copy@sha256:77c7456ea3e2d5ac

The line at the top of this page pins the label git:20261011.c7821cd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_7oac5cpsf2co4jd5.svg)](https://markdownregistry.com/a/art_7oac5cpsf2co4jd5)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 2, 2026 and Oct 11, 2026, about one every 66 days.

versioncommittedcommitsizeaudit
git:20261011.c7821cd latest2026-10-11 c7821cd 11,949 BA view · diff
git:20260729.80bd6292026-07-29 80bd629 11,357 BA view · diff
git:20260602.ff52dba2026-06-02 ff52dba 11,683 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11949 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ericrisco/rsc-harness · 236 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_7oac5cpsf2co4jd5
GET https://markdownregistry.com/api/v1/resolve?ref=ericrisco/rsc-harness/landing-copy
GET https://markdownregistry.com/api/v1/blob/77c7456ea3e2d5aca411424906451b090353f234f518ecff5cf9609e48f70231

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in ericrisco/rsc-harness

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