marketing SKILL.md skillA

marketing from ericrisco/rsc-harness is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ericrisco/rsc-harness/marketing@git:20261011.c7821cd

Pins git:20261011.c7821cd in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ericrisco/rsc-harness
Path
skills/marketing/SKILL.md
Versions recorded
5
Latest version
git:20261011.c7821cd, committed Oct 11, 2026
First version recorded
Jun 1, 2026
Size
15,608 bytes
Repository stars
236
License
MIT

Use when the words span a marketing surface — value proposition, section copy, microcopy, launch and email sequences, channel adaptation, SEO-aware structure — grounded in the brand study, which it stops and builds if missing. NOT one conversion page (that is `landing-copy`), NOT tone rules (that is `brand-voice`), NOT pixels (that is `design`).

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing — Conversion Copy for Landings & Web Pages

*The words, not the pixels. Ground in the brand study first, then write copy that is specific, benefit-led, and unmistakably this brand.*

This skill owns **conversion copywriting**: value proposition, headlines, section-by-section landing copy, microcopy, CTAs, email/launch sequences, channel adaptation, and SEO-aware copy structure. The sibling `design` skill owns the visual/UX (type, color, layout, motion); `nextjs` owns the build — including rendering in React the Metadata and JSON-LD this skill specifies. Long-form articles, blog posts, or social content systems with no landing/web surface are a content job, not landing copy. When asked for "a landing page", you write the copy.

## Brand grounding (read this first)

**Hard rule: never produce landing, web-page, or marketing copy without a complete brand study.** Generic copy is the failure mode this skill exists to prevent, and the cure is grounding every word in a real, persisted brand profile. An incomplete brand study is a hard STOP, not a warning.

Run this gate before writing a single line of copy:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ericrisco/rsc-harness/marketing@sha256:c6a3f145917d6099

The line at the top of this page pins the label git:20261011.c7821cd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_l4eohnqyyg625aoo.svg)](https://markdownregistry.com/a/art_l4eohnqyyg625aoo)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Jun 1, 2026 and Oct 11, 2026, about one every 33 days.

versioncommittedcommitsizeaudit
git:20261011.c7821cd latest2026-10-11 c7821cd 15,608 BA view · diff
git:20260729.3ecb8452026-07-29 3ecb845 15,016 BA view · diff
git:20260615.5ea6bc32026-06-15 5ea6bc3 18,665 BA view · diff
git:20260602.d5545f42026-06-02 d5545f4 18,640 BA view · diff
git:20260601.23186262026-06-01 2318626 18,555 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (15608 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ericrisco/rsc-harness · 236 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_l4eohnqyyg625aoo
GET https://markdownregistry.com/api/v1/resolve?ref=ericrisco/rsc-harness/marketing
GET https://markdownregistry.com/api/v1/blob/c6a3f145917d6099b4fe2015a88930fb6dd6055605eb82511479e66bcf7cfed5

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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