brand-dna SKILL.md skillA
brand-dna from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add thatrebeccarae/claude-marketing/brand-dna@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- thatrebeccarae/claude-marketing
- Path
skills/brand-dna/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Mar 18, 2026
- First version recorded
- Mar 18, 2026
- Size
- 7,091 bytes
- Repository stars
- 176
- License
- MIT
Extract brand identity from a website URL — voice, colors, typography, imagery, values, and target audience — into a structured brand-profile.json. The profile feeds downstream skills (seo-content-writer, email-composer, frontend-design, pro-deck-builder, cross-platform-audit) for brand-consistent output. Use when the user says brand DNA, brand profile, extract brand, analyze brand, brand voice, brand identity, brand colors, or brand style guide.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand DNA — Brand Identity Extractor Extracts brand identity from a website and produces a structured `brand-profile.json` that other skills can consume for brand-consistent output. ## Install ```bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/brand-dna ~/.claude/skills/ ``` ## Quick Reference | Command | What It Does | |---------|-------------| | "Extract brand DNA from https://example.com" | Full extraction → `brand-profile.json` | | "Quick brand profile for https://example.com" | Homepage-only extraction (faster, lower confidence) | ## Zero Dependencies This skill uses only the WebFetch tool — no Python scripts, no Playwright, no external APIs. It works anywhere Claude Code runs. ## Extraction Process ### Step 1: Collect URL If the user hasn't provided a URL, ask: > "What website URL should I analyze? (e.g., https://yoursite.com)" ### Step 2: Fetch Pages Use the **WebFetch tool** to retrieve page content. For each URL, request: - All visible text content - Full contents of `<style>` blocks - Inline `style=` attributes - `<meta>` tags (especially `og:image`, `description`) - Google Fonts `@import` URLs …
Read the whole file at its exact version.
How to install
mdr add thatrebeccarae/claude-marketing/brand-dna@sha256:a273bfa6217b729dThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_7qlmlmjhpi3x4tbm)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Mar 18, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-03-18 | 13b4d57 | 7,091 B | A | view · diff |
| v1.0.0 | 2026-03-18 | 3bce69b | 6,885 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7091 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
thatrebeccarae/claude-marketing · 176 stars · license MIT · pushed 2026-05-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7qlmlmjhpi3x4tbm GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/brand-dna GET https://markdownregistry.com/api/v1/blob/a273bfa6217b729d43cfe5353311a58928d4e41336671f03a6251d5c1a1a3723
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.