copywriting-frameworks SKILL.md skillA
copywriting-frameworks from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add thatrebeccarae/claude-marketing/copywriting-frameworks@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- thatrebeccarae/claude-marketing
- Path
skills/copywriting-frameworks/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Mar 19, 2026
- First version recorded
- Mar 18, 2026
- Size
- 7,414 bytes
- Repository stars
- 176
- License
- MIT
Framework-driven copywriting for ads, landing pages, emails, sales pages, and CTAs. Includes AIDA, PAS, BAB, 4Ps, StoryBrand, QUEST, FAB, and more. Use when writing conversion-focused copy, ad creative, headlines, email sequences, sales pages, or when the user mentions copywriting frameworks, persuasive writing, or direct response copy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting Frameworks Framework-driven copy for ads, landing pages, emails, and sales pages. ## Install ```bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/copywriting-frameworks ~/.claude/skills/ ``` ## Framework Selection Guide | Situation | Best Framework | Why | |-----------|---------------|-----| | Short ad copy (social, search) | **PAS** or **AIDA** | Compact, hook-driven | | Landing page hero | **4Ps** or **BAB** | Benefit-focused, drives action | | Email sequence | **QUEST** or **PAS** | Builds momentum across messages | | Sales page (long-form) | **StoryBrand** or **AIDA** | Narrative structure for sustained attention | | Product description | **FAB** | Feature-to-benefit translation | | Cold outreach | **BAB** or **PAS** | Quick empathy, clear value | | CTA buttons and microcopy | **Action-Outcome** | Specific, benefit-driven action | ## Core Frameworks ### AIDA — Attention, Interest, Desire, Action ``` A — ATTENTION: Hook with a bold claim, question, or surprising stat I — INTEREST: Build curiosity with specifics and proof D — DESIRE: Make them want the outcome (paint the after-state) …
Read the whole file at its exact version.
How to install
mdr add thatrebeccarae/claude-marketing/copywriting-frameworks@sha256:96cea7e88f16cfbfThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wr33wiickneb3wvm)
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Versions
The registry has recorded 2 versions of this file, between Mar 18, 2026 and Mar 19, 2026, more than one a day.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-03-19 | cc73637 | 7,414 B | A | view · diff |
| v1.0.0 | 2026-03-18 | c11e1a1 | 7,424 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7414 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
thatrebeccarae/claude-marketing · 176 stars · license MIT · pushed 2026-05-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_wr33wiickneb3wvm GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/copywriting-frameworks GET https://markdownregistry.com/api/v1/blob/96cea7e88f16cfbf1ed6b93d0c32bfcade8ede3dc22c6c6c5234e49b1708979a
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.