brand-voice-guidelines SKILL.md skillA
brand-voice-guidelines from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add thatrebeccarae/claude-marketing/brand-voice-guidelines@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- thatrebeccarae/claude-marketing
- Path
skills/brand-voice-guidelines/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Mar 19, 2026
- First version recorded
- Mar 18, 2026
- Size
- 5,972 bytes
- Repository stars
- 176
- License
- MIT
Develop brand voice, tone matrices, messaging frameworks, and brand book documentation. Use when the user asks about brand voice, tone of voice, brand guidelines, messaging framework, or brand consistency.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Voice & Guidelines Develop, document, and maintain consistent brand voice across all channels. ## Install ```bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/brand-voice-guidelines ~/.claude/skills/ ``` ## Voice vs Tone **Voice** = who you are (consistent). **Tone** = how you adapt to context (variable). - Voice is your brand personality — it does not change - Tone shifts based on situation: celebration vs crisis, social vs support, blog vs legal ## Voice Development Process ### Step 1: Audit Existing Content Analyze 10-20 pieces of existing content across channels: - What adjectives describe the writing? - What is consistent? What is inconsistent? - How does your audience describe you? ### Step 2: Define Voice Attributes Choose 3-5 attributes that define your brand voice. Each attribute sits on a spectrum: | Attribute | We Are | We Are NOT | |-----------|--------|-----------| | **Confident** | Bold, direct, opinionated | Arrogant, dismissive, preachy | | **Approachable** | Warm, conversational, human | Unprofessional, sloppy, too casual | …
Read the whole file at its exact version.
How to install
mdr add thatrebeccarae/claude-marketing/brand-voice-guidelines@sha256:6342a138906a4bbfThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_fl6rowt6wzv3lswc)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Mar 18, 2026 and Mar 19, 2026, more than one a day.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-03-19 | cc73637 | 5,972 B | A | view · diff |
| v1.0.0 | 2026-03-18 | c11e1a1 | 698 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5972 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
thatrebeccarae/claude-marketing · 176 stars · license MIT · pushed 2026-05-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_fl6rowt6wzv3lswc GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/brand-voice-guidelines GET https://markdownregistry.com/api/v1/blob/6342a138906a4bbfefed60ca23cf7bdec56de26e204d0d1164712df6c0295eb3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.