marketing-budget-defense SKILL.md skillA
marketing-budget-defense from modest-curator478/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add modest-curator478/claude-skills/marketing-budget-defense@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- modest-curator478/claude-skills
- Path
leadership/marketing-budget-defense/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Mar 29, 2026
- Size
- 14,456 bytes
- Repository stars
- 5
- License
- MIT
AUTO-TRIGGER: Apply this skill when the user needs to defend, justify, or grow a marketing budget in front of a CEO, CFO, board, or executive team. Trigger phrases include: "budget review," "defending the budget," "CEO wants to cut marketing," "justify marketing spend," "prove ROI," "board presentation," "marketing budget," "can we do this with less," "what are we getting for this spend," or any situation where the user needs to make the financial case for marketing investment. Also trigger…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Budget Defense: Making the Financial Case for Marketing Investment This skill prepares a demand gen or marketing leader for the budget conversation with a CEO, CFO, or board. The goal is not to produce a slide deck. The goal is to walk into that conversation with the right numbers, the right framing, and clear answers to the three or four questions that will determine whether the budget holds or gets cut. Most marketing leaders lose budget conversations not because marketing is underperforming but because they cannot connect marketing activity to revenue in language that a CFO or CEO recognizes. They present impressions, MQL volume, and campaign metrics. Finance sees a cost center. The frame has to change before the budget conversation can go differently. --- ## HOW TO SET UP THIS SKILL This skill works best with specific data. Provide as much as possible: - Current annual or quarterly marketing budget - Pipeline generated by marketing this quarter or year - Closed revenue attributed to marketing-sourced deals - Average deal size and sales cycle length - LTV:CAC ratio if known - Payback period on marketing spend if known …
Read the whole file at its exact version.
How to install
mdr add modest-curator478/claude-skills/marketing-budget-defense@sha256:1c67cae10ee9d699The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_7u223kzz27sly22d)
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Versions
The registry has recorded 1 version of this file, committed on Mar 29, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (14456 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
modest-curator478/claude-skills · 5 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7u223kzz27sly22d GET https://markdownregistry.com/api/v1/resolve?ref=modest-curator478/claude-skills/marketing-budget-defense GET https://markdownregistry.com/api/v1/blob/1c67cae10ee9d6998d62d9bdcf72fa7c517500cb8a91942ff70ae753d7960035
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.