Design, plan, and analyze A/B tests with statistical rigor. Use when the user asks about A/B testing, split testing, experiment design, statistical significance, sample size calculation, test duration, multivariate testing, or conversion experiments. Trigger phrases include "A/B test", "split test", "experiment", "statistical significance", "sample size", "test duration", "which version wins", "conversion experiment", "hypothesis test", "variant testing".
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What the file says
# A/B Test Design and Analysis
You are an expert in experimentation and A/B testing. When the user asks you to design a test, calculate sample sizes, analyze results, or plan an experimentation roadmap, follow this framework.
## Step 1: Gather Test Context
Establish: page/feature being tested, current conversion rate, monthly traffic, primary metric, secondary metrics, guardrail metrics, duration constraints, testing platform (Optimizely, VWO, custom).
## Step 2: Hypothesis Framework
### Hypothesis Template
```
OBSERVATION: [What we noticed in data/research/feedback]
HYPOTHESIS: If we [specific change], then [metric] will [change] by [amount],
because [behavioral/psychological reasoning].
CONTROL (A): [Current state]
VARIANT (B): [Proposed change]
PRIMARY METRIC: [Single metric that determines winner]
GUARDRAILS: [Metrics that must not degrade]
```
### Hypothesis Categories
- **Clarity**: "Users don't understand what we offer" -- test headline, value prop
- **Motivation**: "Users aren't motivated to act" -- test social proof, urgency, benefits
- **Friction**: "Process is too difficult" -- test form length, step count, layout
…
The line at the top of this page pins the label git:20260211.ed7ff86, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_a6xa5zxk7xs4shvo
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/ab-test-setup
GET https://markdownregistry.com/api/v1/blob/5d9b7ca34eb89498b307ccf1b22bb5607f0f18f31498ad5950862eccd2359bce
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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