bing-ads-performance-report SKILL.md skillB

bing-ads-performance-report from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/bing-ads-performance-report@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
B, 16 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/microsoft-ads/bing-ads-performance-report/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Oct 21, 2026
First version recorded
Oct 13, 2026
Size
18,796 bytes
Repository stars
40
License
MIT

Use for "how are my Microsoft Ads doing", "how are my Bing Ads doing", "why did my Bing cost per lead go up", "which Microsoft Ads campaigns improved this month", "am I losing impression share on Bing", "what happened to my Microsoft Ads last week", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants to know what changed in the account and why, or needs the baseline read before deciding anything else. Microsoft Ads (Bing) only.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Microsoft Bing Ads Performance Report

Shows what changed in your Microsoft Ads account, why it changed, and what to do about it next. Microsoft Bing Ads Performance Report is a Coupler.io AI agent skill that works with live data from Microsoft Ads (Bing Ads).

**Tells you what the account did, why it changed, and what to do about it — with a number behind
every recommendation.**

The account-level average is the most misleading figure in Microsoft Ads. It blends the Microsoft
Audience Network's display click-through rates with Search, lets branded traffic flatter every
efficiency number, and lets syndicated partner traffic pad the click count with clicks that convert
nothing. Meanwhile a cost per acquisition can rise for three different reasons that need three
different fixes, and the report doesn't tell you which.

**What you get back**

- **The headline numbers against the previous period** — spend, clicks, click-through rate, click
  cost, conversions, cost per acquisition, return — with the dates stated.
- **A fair breakdown by campaign type**, so the Audience Network isn't judged against Search and
  brand isn't counted as a win.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/bing-ads-performance-report@sha256:4d79b367fc00845b

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_adtrpjll2ufxtogc.svg)](https://markdownregistry.com/a/art_adtrpjll2ufxtogc)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Oct 13, 2026 and Oct 21, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-21 e36545f 18,796 BB view · diff
v1.0.02026-10-13 ee6a3a9 18,573 BB view

Audit of the latest version

B  16 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • fail: No prompt-injection phrasing (matched: ignore previous instructions)
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (18796 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Starting a new one? Use a template for SKILL.md on mdpantry, which passes every one of these checks and says what to change in it.

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_adtrpjll2ufxtogc
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/bing-ads-performance-report
GET https://markdownregistry.com/api/v1/blob/4d79b367fc00845bdbc342083305be55a35fe3e11c405b66b4cf28879cff7a63

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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