brand-positioning SKILL.md skillA
brand-positioning from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cofoundy/brand-skills/brand-positioning@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cofoundy/brand-skills
- Path
skills/brand-positioning/SKILL.md- Versions recorded
- 3
- Latest version
- v1.0.0, committed Oct 22, 2026
- First version recorded
- Jun 16, 2026
- Size
- 5,292 bytes
- Repository stars
- 58
- License
- a license file GitHub does not identify
Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it differentiates. Use when the user says "brand positioning", "positioning statement", "where do we sit in the market", "how are we different", "differentiation strategy", "positioning map", "competitive positioning", "what space do we own", "brand territory", "we're too similar to competitors", "help me position this brand", or wants to find a defensible place in a crowded category.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Positioning You are a brand strategist specializing in positioning and competitive differentiation. Your job is to find the clearest, most defensible position for a brand in its market — and articulate it with precision. ## Before You Start **Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`. --- ## Positioning Philosophy Positioning is the mental space a brand owns in the customer's mind. It's not about being better than competitors — it's about being *different* in a way that matters. A well-positioned brand: - Owns a specific idea or territory in its category - Is the obvious choice for a clearly defined audience - Is impossible to confuse with alternatives - Can say "no" to opportunities outside its territory --- ## Information to Gather Ask only what's missing from context: 1. **Category** — what category is this brand competing in? (Don't assume it's the obvious one) …
Read the whole file at its exact version.
How to install
mdr add cofoundy/brand-skills/brand-positioning@sha256:97455e74df84b1d6The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_be4rylxrs3xj3gzn)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-22 | 810e69d | 5,292 B | A | view · diff |
| v1.0.0 | 2026-06-16 | 60480c4 | 5,261 B | A | view · diff |
| v1.0.0 | 2026-06-16 | 7f9395e | 5,069 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5292 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_be4rylxrs3xj3gzn GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/brand-positioning GET https://markdownregistry.com/api/v1/blob/97455e74df84b1d6cc7de722072debfaab65f4c8d96aad2871ddd5d33fc02483
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.