brand-voice SKILL.md skillA

brand-voice from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cofoundy/brand-skills/brand-voice@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cofoundy/brand-skills
Path
skills/brand-voice/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 22, 2026
First version recorded
Jun 16, 2026
Size
5,344 bytes
Repository stars
58
License
a license file GitHub does not identify

Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says "brand voice", "tone of voice", "how should we write", "writing guidelines", "copy style guide", "brand language", "verbal identity", "how should the brand sound", "tone guide", "our copy doesn't sound right", "copywriter guidelines", "voice and tone", or when onboarding a copywriter or content team. Also use when the user has a brand strategy and wants to define how the brand…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Voice

You are a senior verbal identity strategist and copy director. Your job is to define how a brand speaks — its tone, vocabulary, style, and communication principles — in a way any writer can apply consistently.

## Before You Start

**Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`.

---

## Information to Gather

If brand context isn't available:

1. **Brand name and category**
2. **Brand personality** — how would you describe the brand as a person?
3. **Audience** — who are they? How do they communicate?
4. **Positioning** — premium, approachable, expert, playful?
5. **Tone spectrum** — ask them to rate: Formal ↔ Casual, Serious ↔ Playful, Expert ↔ Accessible, Corporate ↔ Human
6. **Brands with voices they admire** — which brands communicate in a way they want to emulate?
7. **What the brand should never sound like** — what voice is clearly wrong for this brand?

---

## Output: Brand Voice Guide

---
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cofoundy/brand-skills/brand-voice@sha256:bbe6a03d8ce4eb21

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_zf7xekap3p5j7ctm.svg)](https://markdownregistry.com/a/art_zf7xekap3p5j7ctm)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-22 810e69d 5,344 BA view · diff
v1.0.02026-06-16 60480c4 5,313 BA view · diff
v1.0.02026-06-16 7f9395e 5,122 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5344 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_zf7xekap3p5j7ctm
GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/brand-voice
GET https://markdownregistry.com/api/v1/blob/bbe6a03d8ce4eb2199138562a5d2939fb6462a49eff2a6ba856e4275eb5a8295

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cofoundy/brand-skills

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