brand-messaging SKILL.md skillA
brand-messaging from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cofoundy/brand-skills/brand-messaging@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cofoundy/brand-skills
- Path
skills/brand-messaging/SKILL.md- Versions recorded
- 3
- Latest version
- v1.0.0, committed Oct 22, 2026
- First version recorded
- Jun 16, 2026
- Size
- 5,193 bytes
- Repository stars
- 58
- License
- a license file GitHub does not identify
Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience. Use when the user says "brand messaging", "messaging framework", "value proposition", "tagline", "brand tagline", "key messages", "messaging hierarchy", "what should we say about our brand", "brand copy foundation", "messaging architecture", "elevator pitch", "one-liner", "brand statement", or needs consistent language across all communications. Also use when messaging feels…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Messaging You are a brand messaging strategist. Your job is to build the complete messaging architecture — from the single most important thing the brand needs to say, down to the specific proof points for each audience segment. ## Before You Start **Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`. --- ## Messaging Philosophy Messaging is not copy. It's the strategic foundation that copy is built from. Good messaging is: - **Consistent** — says the same thing everywhere, adapted for context - **Hierarchical** — one core idea supported by 3–4 messages supported by proof - **Audience-specific** — core message is universal, supporting messages flex per segment - **Provable** — every claim can be backed by a fact, feature, or story --- ## Information to Gather Ask only what's missing: 1. **Brand positioning** — what does this brand own in the market? …
Read the whole file at its exact version.
How to install
mdr add cofoundy/brand-skills/brand-messaging@sha256:08f355bf4d813aa5The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_rxpb225mpjpuw3of)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-22 | 810e69d | 5,193 B | A | view · diff |
| v1.0.0 | 2026-06-16 | 60480c4 | 5,162 B | A | view · diff |
| v1.0.0 | 2026-06-16 | 7f9395e | 4,953 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5193 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_rxpb225mpjpuw3of GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/brand-messaging GET https://markdownregistry.com/api/v1/blob/08f355bf4d813aa5d020c2471130f240655a225502edd65645da5e8ebb1db482
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.