Home / coupler-io / skills · marketing-and-ads/google-ads/google-ads-client-report/SKILL.md · GitHub

google-ads-client-report skillA

google-ads-client-report is agent-read markdown (skill) from coupler-io/skills: Use when someone asks for a monthly Google Ads report for a client, wants the client deck built, needs last month's Google Ads performance written up, asks for an end-of-month PPC report, asks "what do I tell the client", or asks how to present a target they missed — even when they never say the word "report". Also use when the Google Ads section of a client review or QBR is what's wanted. For agencies and in-house teams reporting upward. Google Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Google Ads Client Report

**Builds the report a client reads at month end — the kind that survives scrutiny.**

Two failure modes bracket this job. A report that lists metrics without judgement makes the client do
the analysis, and they'll conclude the agency isn't adding any. A report showing only wins destroys
trust the first time the client finds the miss themselves — and they always do. The difference
between a named miss with a plan and a miss the client discovers is the whole relationship.

**What you get back**

- **An executive summary a founder can read alone** and be correctly informed.
- **Every KPI scored against target and against last month** — the two comparisons often disagree,
  and both matter.
- **Spend against budget with the variance explained**, in either direction. Underspend needs a
  reason as much as overspend.
- **The campaigns that mattered**, ranked by spend but commented on efficiency, because the biggest
  spender is rarely the best performer.
- **Wins stated as results, not activities** — with the number attached, and credit claimed only
  where the causal link holds.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/google-ads-client-report@v2.0.0
Exact content
mdr add coupler-io/skills/google-ads-client-report@sha256:8c3a119c419132b6

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bk5kjpdcqn4fh4l3.svg)](https://markdownregistry.com/a/art_bk5kjpdcqn4fh4l3)

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Versions

versioncommittedcommitsizeaudit
v2.0.0 latest2026-09-05 3505ea8 16,373 BA view · diff
v2.0.02026-09-02 87a59c6 16,308 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16373 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bk5kjpdcqn4fh4l3
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-client-report
GET https://markdownregistry.com/api/v1/blob/8c3a119c419132b681f047980d3185934a55a2eeef00d81b91f21629b438cd2a

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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