black-friday-last-year-report SKILL.md skillA

black-friday-last-year-report from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/black-friday-last-year-report@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/black-friday/black-friday-last-year-report/SKILL.md
Versions recorded
4
Latest version
v1.0.0, committed Oct 28, 2026
First version recorded
Oct 28, 2026
Size
13,971 bytes
Repository stars
40
License
MIT

Use for "how did our ads do last Black Friday", "which campaigns actually drove store sales last BFCM", "which products carried last year's Black Friday", "when did our Black Friday orders peak last year", or "how much did CPMs rise last Black Friday". Use weeks before a Black Friday, Cyber Monday or Prime Day sale, when the decision is what to repeat and what to drop. Google Ads, Facebook Ads, TikTok Ads and Shopify.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Black Friday Last Year Report

Shows what really drove last year's Black Friday in your store and ads, so this year's plan starts from your own numbers. Black Friday Last Year Report is a Coupler.io AI agent skill that works with live data from Google Ads, Facebook Ads (Meta Ads), TikTok Ads, and Shopify.

**Reads last year's sale from the store's side as well as the ad platforms', because the two rarely
agree about what worked.**

Most teams half-remember last year: the winning campaign, roughly what was spent, that Friday was
big. What they don't remember is the campaign that reported a strong return and produced almost no
orders in the store, when the build-up actually started, how much the auction cost rose, or which
hours mattered. That is what this year's budget, ramp and staffing should be built on.

**What you get back**

- **Last year's real window** — when the build-up started and when the tail ended, from the account's
  own spend and orders, not the calendar.
- **CPM, CPC and conversion-rate change per platform** against a normal month.
- **Campaigns by what the store saw**, next to what each platform claimed — including the ones that
  claimed a lot and sold little.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/black-friday-last-year-report@sha256:8e4a5d46af13e2b8

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_bphuvelzlr7q6koj.svg)](https://markdownregistry.com/a/art_bphuvelzlr7q6koj)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, all committed on Oct 28, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-28 722eb28 13,971 BA view · diff
v1.0.02026-10-28 97253ac 13,161 BA view · diff
v1.0.02026-10-28 7c825f7 12,997 BA view · diff
v1.0.02026-10-28 49dc712 12,992 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13971 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_bphuvelzlr7q6koj
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/black-friday-last-year-report
GET https://markdownregistry.com/api/v1/blob/8e4a5d46af13e2b80c82bff36c02ce42bd8c3262dfd362075c1c64443719005e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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