bid-strategy-planner SKILL.md skillA
bid-strategy-planner from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aaron-he-zhu/aaron-marketing-skills/bid-strategy-planner@v20.1.0Pins v20.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Path
ad/orchestrate/bid-strategy-planner/SKILL.md- Versions recorded
- 5
- Latest version
- v20.1.0, committed Sep 1, 2026
- First version recorded
- Jul 24, 2026
- Size
- 10,403 bytes
- Repository stars
- 2,988
- License
- Apache-2.0
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Bid Strategy Planner Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS **S (Spend-efficiency)** bidding lever; it does not allocate the budget (`budget-optimizer`), does not adjust pacing in-flight (`budget-pacing-monitor`), and does not score the account or run the vetoes (`ad-account-auditor`). ## Quick Start ``` Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo ``` ``` Set a starting tROAS target for [campaign] — history is 3.8x ROAS, goal is 4.5x ``` ``` Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry ``` Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan. ## Skill Contract …
Read the whole file at its exact version.
How to install
mdr add aaron-he-zhu/aaron-marketing-skills/bid-strategy-planner@sha256:0df1deacc659c5f9The line at the top of this page pins the label v20.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_c33mxdgtfaj4jpbf)
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Versions
The registry has recorded 5 versions of this file, between Jul 24, 2026 and Sep 1, 2026, about one every 10 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.1.0 latest | 2026-09-01 | 0c914b1 | 10,403 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 10,403 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 10,403 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 10,403 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 10,403 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10403 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aaron-he-zhu/aaron-marketing-skills · 2,988 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_c33mxdgtfaj4jpbf GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/bid-strategy-planner GET https://markdownregistry.com/api/v1/blob/0df1deacc659c5f9a1a95e262b7386cec6084eab740a0488645662d2a0e60e08
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.