conversion-value-mapper SKILL.md skillA
conversion-value-mapper from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper@v20.1.0Pins v20.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Path
ad/activate/conversion-value-mapper/SKILL.md- Versions recorded
- 5
- Latest version
- v20.1.0, committed Sep 1, 2026
- First version recorded
- Jul 24, 2026
- Size
- 11,901 bytes
- Repository stars
- 2,988
- License
- Apache-2.0
Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Conversion Value Mapper Defines and QAs the conversion VALUE model behind value-based paid bidding — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — delivered as a value-model spec plus a pre-launch value QA sheet. **Scope line: this skill BUILDS and QAs the *values* the platform bids toward so tROAS/max-conversion-value chases profit, not raw order count; it does NOT verify that the event fires or that UTMs are clean — [conversion-signal-qa](../conversion-signal-qa/SKILL.md) owns the plumbing — and it does NOT score the ROAS `R1`/`R2` vetoes — [ad-account-auditor](../ad-account-auditor/SKILL.md) judges those.** It is a `Return`-dimension prerequisite, not the verdict. It is also **not** the standing cross-platform de-dup / incrementality reconciliation — that is [attribution-reconciler](../../scale/attribution-reconciler/SKILL.md); here you only define the value the platform *receives*, not resolve which platform gets credit for it. ## Quick Start ``` …
Read the whole file at its exact version.
How to install
mdr add aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper@sha256:3fd0cae87c30ea34The line at the top of this page pins the label v20.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_i2b3wvfangiax7m4)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Jul 24, 2026 and Sep 1, 2026, about one every 10 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.1.0 latest | 2026-09-01 | 0c914b1 | 11,901 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 11,901 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 11,901 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 11,901 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 11,901 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11901 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aaron-he-zhu/aaron-marketing-skills · 2,988 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_i2b3wvfangiax7m4 GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper GET https://markdownregistry.com/api/v1/blob/3fd0cae87c30ea346a9eb3a5cec40f813e01173920bf294e033ef2e40e7650f2
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.