Use when the user asks to "set up conversion values so tROAS optimizes profit not orders", "map margin onto my purchase value", "build value rules for lead / phone / signup conversions", or "stop bidding to revenue when I care about profit"; defines and QAs the conversion VALUE model — per-conversion values, margin/net-value adjustment, static-vs-dynamic value rules, proxy values for non-revenue actions, and a value-vs-count sanity check — as a value-model spec plus a pre-launch value QA sheet.
mdr add aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper@v20.1.0mdr add aaron-he-zhu/aaron-marketing-skills/conversion-value-mapper@sha256:3fd0cae87c30ea34[](https://markdownregistry.com/a/art_i2b3wvfangiax7m4)
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| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.1.0 latest | 2026-09-01 | 0c914b1 | 11,901 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 11,901 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 11,901 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 11,901 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 11,901 B | A | view |
aaron-he-zhu/aaron-marketing-skills · 2,731 stars · license Apache-2.0 · pushed 2026-09-05 · branch main
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